Lodging Outlook Survey
August 2008 Compared With August 2007
	Operating Performance - August
	Occupancy Percent			Average Room Rate			RevPAR**			Room Revenue	Rooms Available	Rooms Sold
Segment	2008	2007	% Chg	2008	2007	% Chg	2008	2007	% Chg	% Chg	% Chg	% Chg
United States	67.5	69.9	-3.5	107.01	104.14	2.8	72.18	72.76	-0.8	2.0	2.8	-0.7
South Atlantic	60.4	64.1	-5.7	98.92	98.03	0.9	59.79	62.80	-4.8	-1.9	3.1	-2.7
South Carolina	61.5	65.4	-5.9	98.50	96.70	1.9	60.61	63.25	-4.2	-1.8	2.5	-3.6
Savannah, GA	57.7	60.9	-5.2	88.01	88.26	-0.3	50.77	53.73	-5.5	-0.3	5.5	-0.1
Myrtle Beach, SC*	70.6	72.7	-3.0	121.43	120.79	0.5	85.71	87.87	-2.5	-1.2	1.3	-1.7
Martinez/Aiken/I-20*****	57.9	63.2	-8.3	66.43	63.46	4.7	38.46	40.08	-4.0	1.4	5.7	-3.1
Rock Hill/Monroe****	61.4	71.3	-13.9	77.11	74.22	3.9	47.34	52.94	-10.6	-9.9	0.7	-13.3
Spartanburg	53.6	59.3	-9.7	64.37	63.13	2.0	34.51	37.47	-7.9	-7.9	0.0	-9.7
Greenville	58.1	62.6	-7.3	72.91	73.22	-0.4	42.35	45.86	-7.7	-5.4	2.5	-5.0
Anderson/Clemson	55.2	59.8	-7.7	69.06	67.26	2.7	38.12	40.23	-5.3	-5.3	0.0	-7.7
Columbia East	65.3	61.7	6.0	83.70	80.10	4.5	54.68	49.39	10.7	18.5	7.0	13.4
Columbia West	68.2	68.4	-0.2	64.32	64.73	-0.6	43.88	44.26	-0.8	3.8	4.7	4.5
Florence/Dillon	48.8	54.4	-10.3	59.14	55.99	5.6	28.87	30.48	-5.3	-5.3	0.0	-10.3
Orangeburg/Sumter	45.1	52.8	-14.5	64.28	59.59	7.9	29.01	31.46	-7.8	-5.1	2.9	-12.0
Hilton Head/Beaufort	63.6	70.1	-9.2	142.29	145.15	-2.0	90.55	101.76	-11.0	-7.8	3.6	-5.9
I-95 Walterboro/Hardeeville	38.5	43.7	-11.9	54.71	53.17	2.9	21.08	23.25	-9.3	-7.2	2.4	-9.8
South Carolina SmallTowns	50.9	49.4	3.1	72.70	72.83	-0.2	37.01	35.97	2.9	2.2	-0.7	2.4
No. Charleston/Airport	60.0	71.3	-15.9	73.41	69.33	5.9	44.03	49.44	-10.9	-3.1	8.8	-8.5
Charleston/West Ashley	69.8	70.7	-1.3	140.04	137.54	1.8	97.79	97.29	0.5	0.5	0.0	-1.3
Mount Pleasant/Isle Of Palms	65.0	74.4	-12.6	154.06	150.37	2.5	100.14	111.81	-10.4	-0.9	10.6	-3.3
Myrtle Beach North Area	71.7	73.8	-2.9	153.22	145.91	5.0	109.84	107.70	2.0	3.6	1.6	-1.3
Myrtle Beach & South	70.1	72.3	-3.0	106.46	109.03	-2.4	74.61	78.79	-5.3	-4.2	1.1	-1.9
	Operating Performance - January-August Year to Date
	Occupancy Percent			Average Room Rate			RevPAR**			Room Revenue	Rooms Available	Rooms Sold
Segment	2008	2007	% Chg	2008	2007	% Chg	2008	2007	% Chg	% Chg	% Chg	% Chg
United States	63.2	64.9	-2.6	107.41	103.52	3.8	67.89	67.21	1.0	3.5	2.4	-0.3
South Atlantic	62.5	65.2	-4.2	108.54	105.84	2.5	67.79	69.01	-1.8	0.7	2.5	-1.8
South Carolina	59.6	62.4	-4.6	93.56	90.52	3.4	55.74	56.51	-1.4	0.9	2.3	-2.4
Savannah, GA	63.7	69.3	-8.1	95.65	95.00	0.7	60.96	65.86	-7.4	-1.8	6.1	-2.5
Myrtle Beach, SC*	58.2	61.9	-6.1	107.24	104.51	2.6	62.37	64.74	-3.7	-2.5	1.2	-5.0
Martinez/Aiken/I-20*****	61.9	63.2	-2.0	75.53	70.24	7.5	46.79	44.40	5.4	13.9	8.0	5.9
Rock Hill/Monroe****	64.1	68.5	-6.4	78.52	73.77	6.4	50.33	50.50	-0.3	0.2	0.6	-5.8
Spartanburg	55.6	56.8	-2.1	65.20	61.05	6.8	36.28	34.68	4.6	4.9	0.3	-1.8
Greenville	62.2	64.5	-3.7	75.83	73.59	3.0	47.14	47.48	-0.7	2.4	3.2	-0.6
Anderson/Clemson	57.3	57.8	-0.8	69.11	65.97	4.8	39.59	38.10	3.9	3.9	0.0	-0.8
Columbia East	65.1	61.3	6.1	83.86	78.97	6.2	54.59	48.42	12.7	22.0	8.2	14.9
Columbia West	66.1	67.6	-2.1	67.11	66.27	1.3	44.39	44.79	-0.9	3.5	4.5	2.2
Florence/Dillon	51.5	56.4	-8.6	60.36	57.49	5.0	31.11	32.41	-4.0	-4.0	0.0	-8.6
Orangeburg/Sumter	48.1	55.0	-12.6	62.28	60.32	3.3	29.93	33.15	-9.7	-7.7	2.3	-10.6
Hilton Head/Beaufort	60.0	63.5	-5.5	138.78	135.98	2.1	83.22	86.31	-3.6	-2.0	1.6	-4.0
I-95 Walterboro/Hardeeville	44.4	49.8	-10.8	55.02	53.78	2.3	24.43	26.77	-8.8	-5.8	3.2	-7.9
South Carolina SmallTowns	51.4	50.4	1.9	69.70	67.72	2.9	35.83	34.15	4.9	4.2	-0.7	1.2
No. Charleston/Airport	65.3	72.5	-9.9	73.66	69.58	5.9	48.07	50.42	-4.7	2.1	7.0	-3.6
Charleston/West Ashley	74.7	74.6	0.2	157.09	152.97	2.7	117.42	114.14	2.9	2.9	0.0	0.2
Mount Pleasant/Isle Of Palms	68.2	72.7	-6.3	137.92	135.90	1.5	94.03	98.84	-4.9	4.0	9.3	2.4
Myrtle Beach North Area	56.7	61.7	-8.0	132.21	126.25	4.7	75.01	77.86	-3.7	-2.1	1.6	-6.5
Myrtle Beach & South	58.8	62.1	-5.3	96.24	94.70	1.6	56.60	58.78	-3.7	-2.8	1.0	-4.3
	Participation
	Properties***		Rooms
Segment	Census	Sample	Census	Sample
United States	50,149	26,399	4,633,812	3,164,075
South Atlantic	10,564	6,235	1,075,968	792,258
South Carolina	1,063	567	101,458	60,828
Savannah, GA	151	115	13,678	11,504
Myrtle Beach, SC*	225	61	28,563	9,421
Martinez/Aiken/I-20*****	58	36	4,205	2,991
Rock Hill/Monroe****	64	46	5,871	4,539
Spartanburg	49	29	4,129	2,651
Greenville	65	48	7,413	6,284
Anderson/Clemson	45	30	3,219	2,342
Columbia East	53	42	5,175	4,452
Columbia West	63	42	5,754	4,189
Florence/Dillon	56	34	4,881	3,455
Orangeburg/Sumter	67	35	4,365	2,594
Hilton Head/Beaufort	47	34	6,557	4,564
I-95 Walterboro/Hardeeville	48	27	3,275	2,172
South Carolina SmallTowns	124	44	6,729	2,745
No. Charleston/Airport	89	62	8,590	6,744
Charleston/West Ashley	51	30	6,049	4,350
Mount Pleasant/Isle Of Palms	24	18	2,793	2,344
Myrtle Beach North Area	61	24	9,003	3,998
Myrtle Beach & South	164	37	19,560	5,423
*  "Myrtle Beach" is the combination of "North Myrtle Beach/Conway" and "Myrtle Beach & South."
**  RevPAR = Revenue Per Available Room, i.e., total room revenue divided by total number of room nights.
*** Hotels with 20 or more rooms only
**** "Rock Hill/Monroe" includes parts of Charlotte, Matthews, Monroe, and Pineville in NC, in addition to Rock Hill/York County in SC.
***** "Martinez/Aiken/I-20" includes parts of Augusta, Grovetown, Martinez and Thomson in GA in addition to the Aiken area in SC.
NOTE:  Non-bolded segments are mutually exclusive, i.e., properties reported in Florence/Dillon are not included in the I-95 Corridor.
SOURCE: COPYRIGHT 2008, SMITH TRAVEL RESEARCH, ALL RIGHTS RESERVED
The information contained in this report is based upon independent surveys and research from sources considered reliable but no representation is made as to its completeness or accuracy. This information is in no way to be construed as a recommendation by Smith Travel Research of any industry standard and is intended solely for the internal purposes of your company and should not be published in any manner unless authorized by Smith Travel Research. Copyright 2008 Smith Travel Research.