| SOUTH CAROLINA COASTAL TOURISM ECONOMIC INDICATORS |
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December - February |
% Chg |
% Chg |
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2005 |
2006 |
2007 |
05-07 |
06-07 |
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| TRANSPORTATION |
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| Airport Deplanements |
351,302 |
313,579 |
330,691 |
-5.9% |
5.5% |
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| Myrtle Beach |
118,824 |
104,092 |
123,082 |
3.6% |
18.2% |
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| Charleston |
221,209 |
199,528 |
197,850 |
-10.6% |
-0.8% |
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| Hilton Head Island |
11,269 |
9,959 |
9,759 |
-13.4% |
-2.0% |
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| LODGING |
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| Accommodations Tax (2%) |
$2,785,322 |
$2,750,175 |
$3,286,552 |
18.0% |
19.5% |
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| *Part of the
drop in reported Winter 2006 A-Tax Collections was due to processing delays
at DOR |
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| Hotel/Motel Statistics |
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| Average Daily Rate |
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| Myrtle Beach |
$49.71 |
$53.20 |
$58.00 |
16.7% |
9.0% |
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| Charleston |
$81.22 |
$85.70 |
$91.01 |
12.1% |
6.2% |
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| Hilton Head Island |
$74.67 |
$79.56 |
$82.33 |
10.3% |
3.5% |
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| I-95 Walterboro/ Hardeeville |
$48.29 |
$48.77 |
$52.89 |
9.5% |
8.5% |
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| Occupancy Rate |
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| Myrtle Beach |
34.2% |
37.8% |
36.8% |
7.7% |
-2.7% |
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| Charleston |
54.8% |
57.0% |
57.7% |
5.2% |
1.2% |
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| Hilton Head Island |
38.9% |
41.4% |
37.9% |
-2.8% |
-8.5% |
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| I-95 Walterboro/ Hardeeville |
48.8% |
44.2% |
43.3% |
-11.3% |
-1.9% |
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| Rooms Sold |
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| Myrtle Beach |
839,048 |
885,157 |
855,911 |
2.0% |
-3.3% |
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| Charleston |
763,731 |
802,805 |
836,120 |
9.5% |
4.1% |
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| Hilton Head Island |
199,582 |
210,019 |
192,018 |
-3.8% |
-8.6% |
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| I-95 Walterboro/ Hardeeville |
128,270 |
125,314 |
121,997 |
-4.9% |
-2.6% |
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| State Park Lodging |
* |
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* |
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| Cabin Rentals |
* |
N/A |
N/A |
* |
N/A |
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| Campsite Rentals |
* |
N/A |
N/A |
* |
N/A |
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| RevPAR1 |
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| Myrtle Beach |
$16.98 |
$20.10 |
$21.34 |
25.6% |
6.1% |
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| Charleston |
$44.54 |
$48.86 |
$52.49 |
17.8% |
7.4% |
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| Hilton Head Island |
$29.08 |
$32.91 |
$31.18 |
7.2% |
-5.3% |
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| I-95 Walterboro/ Hardeeville |
$23.59 |
$21.55 |
$22.92 |
-2.8% |
6.3% |
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| Source: Smith Travel Research for properties with
over 20 rooms |
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| ENTERTAINMENT/RECREATION |
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| Admissions Tax (5%) |
$2,658,098 |
$2,802,533 |
$3,242,113
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22.0% |
15.7% |
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| Golf |
$1,552,814 |
1,576,339 |
1,760,336 |
13.4% |
11.7% |
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| Driving Ranges/Tennis |
$15,876 |
17,427 |
17,079 |
7.6% |
-2.0% |
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| Other Attractions |
$1,089,408 |
1,208,767 |
1,464,698 |
34.4% |
21.2% |
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| GROSS SALES |
$607,671,915 |
$612,720,353 |
$687,993,183 |
13.2% |
12.3% |
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| Food & Beverage |
$415,713,055 |
$415,155,758 |
$472,583,066 |
13.7% |
13.8% |
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| Hotels/Lodging |
$161,277,223 |
$166,914,569 |
$181,191,032 |
12.3% |
8.6% |
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| Campgrounds |
$665,217 |
$608,287 |
$608,798 |
-8.5% |
0.1% |
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| Auto Rentals |
$18,098,638 |
$18,530,435 |
$19,577,412 |
8.2% |
5.7% |
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| Amusement/Recreation Svc |
$11,917,782 |
$11,511,305 |
$14,032,875 |
17.7% |
21.9% |
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| SIC CODES: Food & Beverage (5812/13),
Hotels/Lodging (7011), Campgrounds (7030), Auto Rentals (7512) |
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| Amusement/Recreation
Services (7911/29/32/33/41/48/92/93/96/97/99) |
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| Notes: 1 RevPAR
is the total room revenue divided by the total rooms available equivalent to
Average Daily Rate times Occupancy Rate. |
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