| SOUTH CAROLINA COASTAL TOURISM ECONOMIC INDICATORS |
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December-February |
% Chg |
% Chg |
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2006 |
2007 |
2008 |
06-08 |
07-08 |
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| Airport Deplanements |
313,579 |
330,691 |
394,637 |
25.8% |
19.3% |
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| Myrtle Beach |
104,092 |
123,082 |
137,712 |
32.3% |
11.9% |
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| Charleston |
199,528 |
197,850 |
242,595 |
21.6% |
22.6% |
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| Hilton Head Island |
9,959 |
9,759 |
14,330 |
43.9% |
46.8% |
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| LODGING |
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| Accommodations Tax (2%) |
$2,750,175 |
$3,286,552 |
$3,449,013 |
25.4% |
4.9% |
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| Hotel/Motel Statistics |
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| Average Daily Rate |
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| Myrtle Beach |
$53.21 |
$57.69 |
$63.64 |
19.6% |
10.3% |
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| Charleston |
$86.23 |
$90.91 |
$98.35 |
14.1% |
8.2% |
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| Hilton Head Island |
$81.19 |
$84.80 |
$94.16 |
16.0% |
11.0% |
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| I-95 Walterboro/ Hardeeville |
$48.56 |
$52.72 |
$54.33 |
11.9% |
3.1% |
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| Occupancy Rate |
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| Myrtle Beach |
37.7% |
35.7% |
32.6% |
-13.6% |
-8.6% |
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| Charleston |
57.1% |
57.6% |
56.2% |
-1.6% |
-2.5% |
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| Hilton Head Island |
40.8% |
37.0% |
36.1% |
-11.5% |
-2.3% |
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| I-95 Walterboro/ Hardeeville |
44.1% |
44.2% |
44.7% |
1.4% |
1.0% |
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| Rooms Sold |
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| Myrtle Beach |
906,270 |
865,775 |
809,369 |
-10.7% |
-6.5% |
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| Charleston |
808,594 |
837,476 |
846,350 |
4.7% |
1.1% |
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| Hilton Head Island |
226,256 |
204,737 |
198,281 |
-12.4% |
-3.2% |
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| I-95 Walterboro/ Hardeeville |
124,250 |
123,140 |
128,719 |
3.6% |
4.5% |
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| RevPAR1 |
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| Myrtle Beach |
$20.08 |
$20.59 |
$20.76 |
3.4% |
0.8% |
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| Charleston |
$49.23 |
$52.38 |
$55.24 |
12.2% |
5.5% |
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| Hilton Head Island |
$33.15 |
$31.36 |
$34.01 |
2.6% |
8.4% |
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| I-95 Walterboro/ Hardeeville |
$21.39 |
$23.32 |
$24.26 |
13.4% |
4.0% |
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| Source: Smith Travel Research for properties with
over 20 rooms |
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| ENTERTAINMENT/RECREATION |
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| Admissions Tax (5%) |
$2,802,533 |
$3,242,113 |
$3,374,082
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20.4% |
4.1% |
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| Golf |
1,576,339 |
1,760,336 |
$1,780,148 |
12.9% |
1.1% |
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| Driving Ranges/Tennis |
17,427 |
17,079 |
$22,430 |
28.7% |
31.3% |
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| Other Attractions |
1,208,767 |
1,464,698 |
$1,571,504 |
30.0% |
7.3% |
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| GROSS SALES |
$612,720,353 |
$687,993,183 |
$721,139,601 |
17.7% |
4.8% |
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| Food & Beverage |
$415,155,758 |
$472,583,066 |
$490,835,454 |
18.2% |
3.9% |
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| Hotels/Lodging |
$166,914,569 |
$181,191,032 |
$193,936,312 |
16.2% |
7.0% |
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| Campgrounds |
$608,287 |
$608,798 |
$618,633 |
1.7% |
1.6% |
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| Auto Rentals |
$18,530,435 |
$19,577,412 |
$21,680,379 |
17.0% |
10.7% |
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| Amusement/Recreation Svc |
$11,511,305 |
$14,032,875 |
$14,068,822 |
22.2% |
0.3% |
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| SIC CODES: Food & Beverage (5812/13),
Hotels/Lodging (7011), Campgrounds (7030), Auto Rentals (7512) |
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| Amusement/Recreation
Services (7911/29/32/33/41/48/92/93/96/97/99) |
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| Notes |
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| 1 RevPAR is the total room revenue divided by the total
rooms available equivalent to Average Daily Rate times Occupancy Rate. |
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