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| Lodging Outlook
Survey |
|
|
| May 2009 Compared With May 2008 |
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
Operating Performance - May |
|
| |
Occupancy Percent |
Average Room Rate |
RevPAR** |
Room Revenue |
Rooms Available |
Rooms Sold |
|
| Segment |
2009 |
2008 |
% Chg |
2009 |
2008 |
% Chg |
2009 |
2008 |
% Chg |
% Chg |
% Chg |
% Chg |
|
| United
States |
55.7 |
63.1 |
-11.8 |
97.03 |
107.53 |
-9.8 |
54.05 |
67.90 |
-20.4 |
-17.9 |
3.2 |
-9.0 |
|
| South
Atlantic |
55.8 |
62.4 |
-10.6 |
99.88 |
108.59 |
-8.0 |
55.75 |
67.78 |
-17.8 |
-15.0 |
3.3 |
-7.6 |
|
| South
Carolina |
53.3 |
61.0 |
-12.8 |
90.93 |
101.23 |
-10.2 |
48.42 |
61.79 |
-21.6 |
-19.7 |
2.4 |
-10.6 |
|
| Savannah,
GA |
62.1 |
66.2 |
-6.2 |
89.93 |
100.50 |
-10.5 |
55.82 |
66.51 |
-16.1 |
-13.1 |
3.6 |
-2.9 |
|
| Myrtle
Beach, SC* |
49.6 |
58.0 |
-14.5 |
92.84 |
109.90 |
-15.5 |
46.07 |
63.78 |
-27.8 |
-26.1 |
2.2 |
-12.6 |
|
| Martinez/Aiken/I-20***** |
53.5 |
60.0 |
-10.8 |
68.88 |
69.10 |
-0.3 |
36.87 |
41.46 |
-11.1 |
-7.6 |
3.9 |
-7.3 |
|
| Rock
Hill/Monroe**** |
53.9 |
67.5 |
-20.2 |
72.50 |
79.17 |
-8.4 |
39.05 |
53.47 |
-27.0 |
-24.5 |
3.3 |
-17.6 |
|
| Spartanburg |
50.3 |
57.1 |
-11.8 |
63.60 |
64.69 |
-1.7 |
32.01 |
36.92 |
-13.3 |
-11.4 |
2.2 |
-9.9 |
|
| Greenville |
54.3 |
62.0 |
-12.4 |
71.19 |
76.00 |
-6.3 |
38.66 |
47.09 |
-17.9 |
-17.9 |
0.0 |
-12.4 |
|
| Anderson/Clemson |
46.5 |
59.0 |
-21.3 |
69.14 |
71.20 |
-2.9 |
32.13 |
42.01 |
-23.5 |
-19.0 |
5.9 |
-16.6 |
|
| Columbia
East |
57.1 |
66.1 |
-13.6 |
78.58 |
82.17 |
-4.4 |
44.88 |
54.31 |
-17.4 |
-8.8 |
10.4 |
-4.6 |
|
| Columbia
West |
56.4 |
67.9 |
-16.9 |
60.59 |
66.06 |
-8.3 |
34.16 |
44.82 |
-23.8 |
-22.6 |
1.5 |
-15.7 |
|
| Florence/Dillon |
48.3 |
53.1 |
-8.9 |
71.36 |
73.83 |
-3.3 |
34.48 |
39.17 |
-12.0 |
-7.8 |
4.7 |
-4.6 |
|
| Orangeburg/Sumter |
49.1 |
47.4 |
3.6 |
65.43 |
63.04 |
3.8 |
32.12 |
29.86 |
7.6 |
4.2 |
-3.1 |
0.4 |
|
| Hilton
Head/Beaufort |
59.1 |
66.0 |
-10.5 |
133.77 |
153.19 |
-12.7 |
79.04 |
101.15 |
-21.9 |
-20.0 |
2.3 |
-8.4 |
|
| I-95
Walterboro/Hardeeville |
39.9 |
40.7 |
-2.1 |
53.15 |
54.14 |
-1.8 |
21.19 |
22.05 |
-3.9 |
-1.6 |
2.4 |
0.2 |
|
| South
Carolina SmallTowns |
42.4 |
51.4 |
-17.4 |
72.05 |
71.18 |
1.2 |
30.57 |
36.59 |
-16.5 |
-13.9 |
3.1 |
-14.9 |
|
| No.
Charleston/Airport |
61.6 |
68.5 |
-10.0 |
70.49 |
75.82 |
-7.0 |
43.45 |
51.94 |
-16.3 |
-13.7 |
3.1 |
-7.2 |
|
| Charleston/West
Ashley |
74.3 |
80.9 |
-8.1 |
182.50 |
213.15 |
-14.4 |
135.67 |
172.51 |
-21.4 |
-21.4 |
0.0 |
-8.1 |
|
| Mount
Pleasant/Isle Of Palms |
65.7 |
77.2 |
-14.8 |
130.05 |
143.82 |
-9.6 |
85.47 |
110.97 |
-23.0 |
-23.8 |
-1.0 |
-15.7 |
|
| Myrtle
Beach North Area |
48.6 |
55.6 |
-12.5 |
116.88 |
127.83 |
-8.6 |
56.86 |
71.07 |
-20.0 |
-17.7 |
2.8 |
-10.0 |
|
| Myrtle
Beach & South |
50.1 |
59.2 |
-15.4 |
82.02 |
102.16 |
-19.7 |
41.06 |
60.43 |
-32.0 |
-30.7 |
2.0 |
-13.7 |
|
|
|
|
|
|
|
|
|
|
|
|
| |
Operating Performance - January-May Year to
Date |
|
|
|
|
|
|
| |
Occupancy Percent |
Average Room Rate |
RevPAR** |
Room Revenue |
Rooms Available |
Rooms Sold |
|
|
|
|
|
|
| Segment |
2009 |
2008 |
% Chg |
2009 |
2008 |
% Chg |
2009 |
2008 |
% Chg |
% Chg |
% Chg |
% Chg |
|
|
|
|
|
|
| United
States |
53.3 |
60.0 |
-11.2 |
99.10 |
108.27 |
-8.5 |
52.78 |
64.91 |
-18.7 |
-16.1 |
3.2 |
-8.3 |
|
|
|
|
|
|
| South
Atlantic |
55.6 |
61.6 |
-9.8 |
104.46 |
112.49 |
-7.1 |
58.05 |
69.33 |
-16.3 |
-13.4 |
3.4 |
-6.8 |
|
|
|
|
|
|
| South
Carolina |
49.5 |
55.6 |
-11.0 |
81.36 |
87.26 |
-6.8 |
40.26 |
48.52 |
-17.0 |
-15.1 |
2.3 |
-9.0 |
|
|
|
|
|
|
| Savannah,
GA |
59.6 |
65.2 |
-8.7 |
88.64 |
98.47 |
-10.0 |
52.80 |
64.22 |
-17.8 |
-13.5 |
5.3 |
-3.9 |
|
|
|
|
|
|
| Myrtle
Beach, SC* |
41.6 |
47.6 |
-12.6 |
78.36 |
85.94 |
-8.8 |
32.58 |
40.87 |
-20.3 |
-19.0 |
1.6 |
-11.2 |
|
|
|
|
|
|
| Martinez/Aiken/I-20***** |
55.3 |
61.5 |
-10.0 |
82.18 |
81.58 |
0.7 |
45.46 |
50.16 |
-9.4 |
-5.8 |
3.9 |
-6.5 |
|
|
|
|
|
|
| Rock
Hill/Monroe**** |
51.9 |
62.7 |
-17.2 |
71.72 |
76.88 |
-6.7 |
37.22 |
48.17 |
-22.7 |
-20.6 |
2.8 |
-14.8 |
|
|
|
|
|
|
| Spartanburg |
49.9 |
54.3 |
-8.1 |
62.92 |
64.82 |
-2.9 |
31.39 |
35.17 |
-10.8 |
-9.6 |
1.3 |
-6.8 |
|
|
|
|
|
|
| Greenville |
51.7 |
62.0 |
-16.6 |
71.52 |
76.08 |
-6.0 |
37.00 |
47.18 |
-21.6 |
-20.4 |
1.6 |
-15.3 |
|
|
|
|
|
|
| Anderson/Clemson |
45.9 |
56.6 |
-18.8 |
67.32 |
69.46 |
-3.1 |
30.92 |
39.31 |
-21.3 |
-18.0 |
4.3 |
-15.4 |
|
|
|
|
|
|
| Columbia
East |
56.8 |
63.3 |
-10.3 |
80.47 |
84.80 |
-5.1 |
45.71 |
53.68 |
-14.9 |
-7.1 |
9.1 |
-2.1 |
|
|
|
|
|
|
| Columbia
West |
55.6 |
64.5 |
-13.9 |
62.43 |
67.85 |
-8.0 |
34.68 |
43.79 |
-20.8 |
-19.3 |
1.8 |
-12.3 |
|
|
|
|
|
|
| Florence/Dillon |
50.3 |
51.4 |
-2.2 |
59.80 |
60.71 |
-1.5 |
30.09 |
31.21 |
-3.6 |
-0.2 |
3.6 |
1.3 |
|
|
|
|
|
|
| Orangeburg/Sumter |
48.1 |
48.8 |
-1.4 |
63.74 |
61.58 |
3.5 |
30.69 |
30.08 |
2.0 |
0.6 |
-1.4 |
-2.8 |
|
|
|
|
|
|
| Hilton
Head/Beaufort |
49.8 |
54.6 |
-8.7 |
114.71 |
127.23 |
-9.8 |
57.16 |
69.46 |
-17.7 |
-15.1 |
3.2 |
-5.8 |
|
|
|
|
|
|
| I-95
Walterboro/Hardeeville |
44.4 |
46.4 |
-4.2 |
54.42 |
55.13 |
-1.3 |
24.18 |
25.56 |
-5.4 |
-3.1 |
2.4 |
-1.9 |
|
|
|
|
|
|
| South
Carolina SmallTowns |
40.7 |
47.6 |
-14.5 |
66.08 |
65.55 |
0.8 |
26.91 |
31.22 |
-13.8 |
-11.5 |
2.7 |
-12.2 |
|
|
|
|
|
|
| No.
Charleston/Airport |
58.8 |
65.2 |
-9.9 |
70.12 |
73.73 |
-4.9 |
41.23 |
48.10 |
-14.3 |
-11.2 |
3.6 |
-6.6 |
|
|
|
|
|
|
| Charleston/West
Ashley |
69.7 |
74.2 |
-6.1 |
153.12 |
172.09 |
-11.0 |
106.70 |
127.67 |
-16.4 |
-17.5 |
-1.3 |
-7.3 |
|
|
|
|
|
|
| Mount
Pleasant/Isle Of Palms |
56.1 |
66.3 |
-15.4 |
112.05 |
122.79 |
-8.7 |
62.85 |
81.46 |
-22.8 |
-22.1 |
1.0 |
-14.6 |
|
|
|
|
|
|
| Myrtle
Beach North Area |
42.3 |
46.9 |
-9.8 |
95.86 |
100.30 |
-4.4 |
40.53 |
47.01 |
-13.8 |
-11.3 |
2.8 |
-7.2 |
|
|
|
|
|
|
| Myrtle
Beach & South |
41.2 |
47.9 |
-13.9 |
69.93 |
79.46 |
-12.0 |
28.84 |
38.04 |
-24.2 |
-23.4 |
1.0 |
-13.0 |
|
|
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|
| |
Participation |
|
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| |
Properties*** |
Rooms |
|
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|
|
| Segment |
Census |
Sample |
Census |
Sample |
|
|
|
|
|
|
|
|
|
|
|
| United
States |
51,269 |
27,521 |
4,739,646 |
3,276,718 |
|
|
|
|
|
|
|
|
|
|
|
| South
Atlantic |
10,840 |
6,474 |
1,103,397 |
818,455 |
|
|
|
|
|
|
|
|
|
|
|
| South
Carolina |
1,077 |
577 |
102,839 |
62,572 |
|
|
|
|
|
|
|
|
|
|
|
| Savannah,
GA |
158 |
121 |
14,309 |
12,026 |
|
|
|
|
|
|
|
|
|
|
|
| Myrtle
Beach, SC* |
228 |
65 |
29,180 |
10,353 |
|
|
|
|
|
|
|
|
|
|
|
| Martinez/Aiken/I-20***** |
59 |
39 |
4,322 |
3,260 |
|
|
|
|
|
|
|
|
|
|
|
| Rock
Hill/Monroe**** |
66 |
49 |
6,065 |
4,941 |
|
|
|
|
|
|
|
|
|
|
|
| Spartanburg |
50 |
30 |
4,218 |
2,712 |
|
|
|
|
|
|
|
|
|
|
|
| Greenville |
65 |
48 |
7,413 |
6,307 |
|
|
|
|
|
|
|
|
|
|
|
| Anderson/Clemson |
48 |
29 |
3,425 |
2,221 |
|
|
|
|
|
|
|
|
|
|
|
| Columbia
East |
56 |
44 |
5,439 |
4,605 |
|
|
|
|
|
|
|
|
|
|
|
| Columbia
West |
64 |
45 |
5,832 |
4,433 |
|
|
|
|
|
|
|
|
|
|
|
| Florence/Dillon |
58 |
35 |
5,098 |
3,501 |
|
|
|
|
|
|
|
|
|
|
|
| Orangeburg/Sumter |
65 |
31 |
4,164 |
2,249 |
|
|
|
|
|
|
|
|
|
|
|
| Hilton
Head/Beaufort |
48 |
31 |
6,581 |
4,265 |
|
|
|
|
|
|
|
|
|
|
|
| I-95
Walterboro/Hardeeville |
48 |
26 |
3,270 |
2,094 |
|
|
|
|
|
|
|
|
|
|
|
| South
Carolina SmallTowns |
127 |
46 |
6,933 |
3,237 |
|
|
|
|
|
|
|
|
|
|
|
| No.
Charleston/Airport |
89 |
62 |
8,487 |
6,664 |
|
|
|
|
|
|
|
|
|
|
|
| Charleston/West
Ashley |
51 |
30 |
6,051 |
4,352 |
|
|
|
|
|
|
|
|
|
|
|
| Mount
Pleasant/Isle Of Palms |
22 |
19 |
2,665 |
2,495 |
|
|
|
|
|
|
|
|
|
|
|
| Myrtle
Beach North Area |
63 |
25 |
9,241 |
4,415 |
|
|
|
|
|
|
|
|
|
|
|
| Myrtle
Beach & South |
165 |
40 |
19,939 |
5,938 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| * "Myrtle Beach" is the
combination of "North Myrtle Beach/Conway" and "Myrtle Beach
& South." |
|
| ** RevPAR = Revenue Per Available Room,
i.e., total room revenue divided by total number of room nights. |
|
| *** Hotels with 20
or more rooms only |
|
| **** "Rock
Hill/Monroe" includes parts of Charlotte, Matthews, Monroe, and
Pineville in NC, in addition to Rock Hill/York County in SC. |
|
| *****
"Martinez/Aiken/I-20" includes parts of Septembera, Grovetown,
Martinez and Thomson in GA in addition to the Aiken area in SC. |
|
| NOTE: Non-bolded segments are mutually
exclusive, i.e., properties reported in Florence/Dillon are not included in
the I-95 Corridor. |
|
|
|
|
| SOURCE: COPYRIGHT
2009, SMITH TRAVEL RESEARCH, ALL RIGHTS RESERVED |
|
| The
information contained in this report is based upon independent surveys and
research from sources considered reliable but no representation is made as to
its completeness or accuracy. This information is in no way to be construed
as a recommendation by Smith Travel Research of any industry standard and is
intended solely for the internal purposes of your company and should not be
published in any manner unless authorized by Smith Travel Research. Copyright
2009 Smith Travel Research. |
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