Lodging Outlook Survey
September 2008 Compared With September 2007
	Operating Performance - September
	Occupancy Percent			Average Room Rate			RevPAR**			Room Revenue	Rooms Available	Rooms Sold
Segment	2008	2007	% Chg	2008	2007	% Chg	2008	2007	% Chg	% Chg	% Chg	% Chg
United States	60.6	64.5	-5.9	107.31	104.14	3.0	65.08	67.13	-3.1	-0.2	2.9	-3.1
South Atlantic	51.8	57.7	-10.3	98.87	98.04	0.9	51.18	56.60	-9.6	-6.7	3.2	-7.5
South Carolina	48.4	58.0	-16.5	83.41	83.72	-0.4	40.41	48.59	-16.8	-15.0	2.2	-14.7
Savannah, GA	53.3	62.5	-14.6	92.65	92.96	-0.3	49.43	58.06	-14.9	-9.7	6.1	-9.4
Myrtle Beach, SC*	42.4	59.3	-28.6	80.30	86.12	-6.8	34.03	51.10	-33.4	-32.7	1.1	-27.8
Martinez/Aiken/I-20*****	56.0	58.7	-4.7	67.00	63.79	5.0	37.52	37.47	0.1	5.8	5.7	0.7
Rock Hill/Monroe****	56.3	68.3	-17.5	78.33	74.27	5.5	44.11	50.72	-13.0	-12.4	0.7	-16.9
Spartanburg	50.6	54.8	-7.6	65.73	62.28	5.5	33.28	34.14	-2.5	-2.5	0.0	-7.6
Greenville	60.0	66.4	-9.6	75.59	75.00	0.8	45.36	49.77	-8.9	-6.6	2.5	-7.3
Anderson/Clemson	53.8	58.4	-8.0	80.78	76.18	6.0	43.42	44.49	-2.4	-2.4	0.0	-8.0
Columbia East	56.8	57.4	-1.2	85.68	81.05	5.7	48.63	46.55	4.5	11.8	7.0	5.8
Columbia West	60.3	63.0	-4.3	65.97	65.04	1.4	39.79	40.99	-2.9	1.6	4.7	0.2
Florence/Dillon	38.2	43.5	-12.2	59.18	54.65	8.3	22.61	23.78	-4.9	-4.9	0.0	-12.2
Orangeburg/Sumter	37.8	43.8	-13.6	61.41	57.08	7.6	23.22	24.98	-7.1	-4.3	2.9	-11.1
Hilton Head/Beaufort	46.8	55.8	-16.0	120.32	121.79	-1.2	56.36	67.92	-17.0	-14.0	3.6	-13.0
I-95 Walterboro/Hardeeville	29.9	38.3	-21.8	53.06	51.68	2.7	15.89	19.79	-19.7	-17.8	2.4	-20.0
South Carolina SmallTowns	43.7	44.2	-1.2	66.87	66.32	0.8	29.22	29.32	-0.3	-1.0	-0.7	-1.8
No. Charleston/Airport	52.5	67.4	-22.1	72.42	69.49	4.2	38.01	46.82	-18.8	-13.0	7.2	-16.5
Charleston/West Ashley	63.5	69.9	-9.2	146.27	146.43	-0.1	92.89	102.41	-9.3	-9.3	0.0	-9.2
Mount Pleasant/Isle Of Palms	52.9	66.8	-20.7	119.86	121.86	-1.6	63.45	81.36	-22.0	-18.0	5.2	-16.6
Myrtle Beach North Area	41.7	56.1	-25.6	100.22	108.29	-7.5	41.81	60.72	-31.2	-30.0	1.6	-24.4
Myrtle Beach & South	42.7	60.8	-29.8	71.29	76.73	-7.1	30.43	46.68	-34.8	-34.2	0.9	-29.2
	Operating Performance - January-September Year to Date
	Occupancy Percent			Average Room Rate			RevPAR**			Room Revenue	Rooms Available	Rooms Sold
Segment	2008	2007	% Chg	2008	2007	% Chg	2008	2007	% Chg	% Chg	% Chg	% Chg
United States	62.9	64.9	-3.0	107.41	103.59	3.7	67.58	67.21	0.6	3.1	2.5	-0.6
South Atlantic	61.3	64.4	-4.8	107.63	105.05	2.5	65.94	67.63	-2.5	0.0	2.5	-2.4
South Carolina	58.3	61.9	-5.8	92.71	89.82	3.2	54.10	55.63	-2.8	-0.6	2.2	-3.7
Savannah, GA	62.5	68.6	-8.8	95.16	94.80	0.4	59.52	65.00	-8.4	-2.3	6.6	-2.7
Myrtle Beach, SC*	56.4	61.6	-8.5	105.04	102.57	2.4	59.23	63.23	-6.3	-5.3	1.1	-7.5
Martinez/Aiken/I-20*****	61.3	62.7	-2.3	74.68	69.56	7.4	45.76	43.62	4.9	13.1	7.8	5.3
Rock Hill/Monroe****	63.2	68.4	-7.6	78.49	73.82	6.3	49.65	50.52	-1.7	-1.2	0.6	-7.0
Spartanburg	55.1	56.6	-2.7	65.26	61.18	6.7	35.95	34.62	3.8	4.1	0.2	-2.4
Greenville	61.9	64.7	-4.3	75.81	73.75	2.8	46.94	47.73	-1.7	1.4	3.1	-1.4
Anderson/Clemson	56.9	57.8	-1.6	70.32	67.10	4.8	40.01	38.80	3.1	3.1	0.0	-1.6
Columbia East	64.2	60.9	5.4	84.05	79.19	6.1	53.93	48.21	11.9	20.9	8.1	13.9
Columbia West	65.5	67.2	-2.4	66.97	66.07	1.4	43.89	44.38	-1.1	3.3	4.5	2.0
Florence/Dillon	50.1	55.0	-8.9	60.26	57.24	5.3	30.17	31.46	-4.1	-4.1	0.0	-8.9
Orangeburg/Sumter	46.9	53.7	-12.7	62.20	60.03	3.6	29.18	32.25	-9.5	-7.4	2.3	-10.6
Hilton Head/Beaufort	58.5	62.6	-6.6	137.12	134.59	1.9	80.22	84.29	-4.8	-3.1	1.8	-4.9
I-95 Walterboro/Hardeeville	42.8	48.5	-11.8	54.86	53.59	2.4	23.47	25.99	-9.7	-6.8	3.1	-9.0
South Carolina SmallTowns	50.7	49.7	1.9	69.57	67.59	2.9	35.27	33.62	4.9	4.2	-0.7	1.2
No. Charleston/Airport	63.8	71.9	-11.2	73.55	69.57	5.7	46.94	50.01	-6.1	0.5	7.1	-4.9
Charleston/West Ashley	73.5	74.1	-0.8	156.08	152.29	2.5	114.73	112.85	1.7	1.7	0.0	-0.8
Mount Pleasant/Isle Of Palms	66.5	72.0	-7.7	139.01	134.41	3.4	92.40	96.83	-4.6	3.8	8.8	0.4
Myrtle Beach North Area	55.0	61.0	-9.8	129.34	124.48	3.9	71.14	75.95	-6.3	-4.8	1.6	-8.4
Myrtle Beach & South	57.0	61.9	-7.9	94.30	92.76	1.7	53.78	57.45	-6.4	-5.6	0.8	-7.2
	Participation
	Properties***		Rooms
Segment	Census	Sample	Census	Sample
United States	50,238	26,387	4,644,471	3,164,208
South Atlantic	10,585	6,223	1,077,956	791,678
South Carolina	1,061	572	101,352	62,513
Savannah, GA	151	117	13,756	11,641
Myrtle Beach, SC*	223	66	28,459	10,749
Martinez/Aiken/I-20*****	58	35	4,205	2,926
Rock Hill/Monroe****	64	47	5,871	4,663
Spartanburg	49	29	4,129	2,651
Greenville	65	48	7,413	6,284
Anderson/Clemson	45	29	3,219	2,282
Columbia East	53	43	5,175	4,572
Columbia West	63	43	5,754	4,248
Florence/Dillon	56	33	4,879	3,351
Orangeburg/Sumter	67	35	4,367	2,596
Hilton Head/Beaufort	47	33	6,557	4,414
I-95 Walterboro/Hardeeville	48	27	3,275	2,148
South Carolina SmallTowns	124	43	6,727	3,024
No. Charleston/Airport	89	62	8,590	6,716
Charleston/West Ashley	51	29	6,049	4,280
Mount Pleasant/Isle Of Palms	24	20	2,793	2,553
Myrtle Beach North Area	61	26	9,003	4,437
Myrtle Beach & South	162	40	19,456	6,312
*  "Myrtle Beach" is the combination of "North Myrtle Beach/Conway" and "Myrtle Beach & South."
**  RevPAR = Revenue Per Available Room, i.e., total room revenue divided by total number of room nights.
*** Hotels with 20 or more rooms only
**** "Rock Hill/Monroe" includes parts of Charlotte, Matthews, Monroe, and Pineville in NC, in addition to Rock Hill/York County in SC.
***** "Martinez/Aiken/I-20" includes parts of Septembera, Grovetown, Martinez and Thomson in GA in addition to the Aiken area in SC.
NOTE:  Non-bolded segments are mutually exclusive, i.e., properties reported in Florence/Dillon are not included in the I-95 Corridor.
SOURCE: COPYRIGHT 2008, SMITH TRAVEL RESEARCH, ALL RIGHTS RESERVED
The information contained in this report is based upon independent surveys and research from sources considered reliable but no representation is made as to its completeness or accuracy. This information is in no way to be construed as a recommendation by Smith Travel Research of any industry standard and is intended solely for the internal purposes of your company and should not be published in any manner unless authorized by Smith Travel Research. Copyright 2008 Smith Travel Research.