| SOUTH CAROLINA STATEWIDE TOURISM ECONOMIC INDICATORS | |||||||||
| Summer | |||||||||
| June-August | % Chg | % Chg | |||||||
| 2003 | 2004 | 2005 | 03-05 | 04-05 | |||||
| TRANSPORTATION | |||||||||
| Airport Deplanements | 764,712 | 882,535 | 1,002,547 | 31.1% | 13.6% | ||||
| LODGING | |||||||||
| Accommodations Tax (2%) | $14,594,456 | $14,752,224 | $16,953,694 | 16.2% | 14.9% | ||||
| Hotel/Motel Statistics | |||||||||
| Average Daily Rate | |||||||||
| Statewide | $81.74 | $85.54 | $89.24 | 9.2% | 4.3% | ||||
| SC Small Towns | $67.80 | $69.96 | $73.08 | 7.8% | 4.5% | ||||
| Occupancy Rate | |||||||||
| Statewide | 67.5% | 66.8% | 69.9% | 3.5% | 4.5% | ||||
| SC Small Towns | 53.8% | 57.1% | 57.9% | 7.7% | 1.5% | ||||
| Rooms Sold | |||||||||
| Statewide | 5,990,008 | 5,955,163 | 6,280,994 | 4.9% | 5.5% | ||||
| SC Small Towns | 344,486 | 365,521 | 366,436 | 6.4% | 0.3% | ||||
| RevPAR1 | |||||||||
| Statewide | $55.18 | $57.18 | $62.35 | 13.0% | 9.0% | ||||
| SC Small Towns | $36.48 | $39.94 | $42.35 | 16.1% | 6.0% | ||||
| Source: Smith Travel Research for properties with over 20 rooms | |||||||||
| ENTERTAINMENT/RECREATION | |||||||||
| Admissions Tax (5%) | $8,959,231 | $8,446,502 | $9,040,632 | 0.9% | 7.0% | ||||
| Golf | $2,428,783 | $2,517,261 | $2,625,621 | 8.1% | 4.3% | ||||
| Driving Ranges/Tennis | $76,044 | $60,739 | $64,767 | -14.8% | 6.6% | ||||
| Other Attractions | $6,454,404 | $5,868,501 | $6,350,244 | -1.6% | 8.2% | ||||
| GROSS SALES2 | $2,497,644,748 | $2,574,214,512 | $2,768,500,996 | 10.8% | 7.5% | ||||
| Food & Beverage | $1,597,714,374 | $1,670,512,863 | $1,763,523,894 | 10.4% | 5.6% | ||||
| Hotels/Lodging | $768,724,805 | $771,527,472 | $852,599,883 | 10.9% | 10.5% | ||||
| Campgrounds | $5,003,558 | $4,020,786 | $5,578,179 | 11.5% | 38.7% | ||||
| Auto Rentals | $59,910,686 | $56,027,774 | $67,914,804 | 13.4% | 21.2% | ||||
| Amusement/Recreation Svc | $66,291,325 | $72,125,616 | $78,884,236 | 19.0% | 9.4% | ||||
| SIC CODES: Food & Beverage (5812/13), Hotels/Lodging (7011), Campgrounds (7030), Auto Rentals (7512) | |||||||||
| Amusement/Recreation Services (7911/29/32/33/41/48/92/93/96/97/99) | |||||||||
| EMPLOYMENT | |||||||||
| Leisure & Hospitality Industries3 | 191,467 | 207,233 | 214,900 | 12.2% | 3.7% | ||||
| Arts, Entertainment and Recreation | 24,933 | 26,700 | 26,567 | 6.6% | -0.5% | ||||
| Accommodations | 28,800 | 30,267 | 32,533 | 13.0% | 7.5% | ||||
| Food Services and Drinking Places | 137,733 | 150,267 | 155,800 | 13.1% | 3.7% | ||||
| Other Private Industries4 | 1,270,600 | 1,304,633 | 1,300,867 | 2.4% | -0.3% | ||||
| Notes | |||||||||
| 1. RevPAR is the total room revenue divided by the total rooms available or Average Daily Rate times Occupancy Rate. | |||||||||
| 2. Gross sales amount in 2003 has been revised from the previous report for Summer 2003. | |||||||||
| 3. Leisure & Hospitality Industries include Accommodation and Food Services and Arts, Entertainment and Recreation. | |||||||||
| 4. Other Private Industries = Total Private Industry minus Leisure & Hospitality Industries | |||||||||