SOUTH CAROLINA STATEWIDE TOURISM ECONOMIC INDICATORS
Summer
	June-August			% Chg	% Chg
	2004	2005	2006	04-06	05-06
AIRPORT DEPLANEMENTS
South Carolina Airports	882,535	1,002,547	869,646	-1.5%	-13.3%
Savannah/HH Int'l Airport (GA)	257,482	291,683	258,302	0.3%	-11.4%
Charlotte Douglas Int'l Airport (NC)	3,376,699	3,853,097	3,926,625	16.3%	1.9%
LODGING
Accommodations Tax (2%)	$14,752,224	$16,953,694	$17,495,888	18.6%	3.2%
Hotel/Motel Statistics
Average Daily Rate
Statewide	$85.37	$89.06	$93.63	9.7%	5.1%
SC Small Towns	$68.70	$71.47	$74.35	8.2%	4.0%
Occupancy Rate
Statewide	66.8%	69.8%	68.7%	2.8%	-1.5%
SC Small Towns	56.7%	57.2%	57.7%	1.9%	1.0%
Rooms Sold
Statewide	5,863,850	6,143,210	6,097,011	4.0%	-0.8%
SC Small Towns	347,846	342,847	358,618	3.1%	4.6%
RevPAR1
Statewide	$57.03	$62.14	$64.31	12.8%	3.5%
SC Small Towns	$38.92	$40.87	$42.93	10.3%	5.0%
Source:  Smith Travel Research for properties with over 20 rooms
ENTERTAINMENT/RECREATION
Admissions Tax (5%)	$8,446,502	$9,040,632	$9,733,565	15.2%	7.7%
Golf	$2,517,261	$2,625,621	$2,822,260	12.1%	7.5%
Driving Ranges/Tennis	$60,739	$64,767	$67,024	10.3%	3.5%
Other Attractions	$5,868,501	$6,350,244	$6,844,281	16.6%	7.8%
GROSS SALES2	$2,574,214,512	$2,768,500,996	$2,913,199,350	13.2%	5.2%
Food & Beverage	$1,670,512,863	$1,763,523,894	$1,882,763,450	12.7%	6.8%
Hotels/Lodging	$771,527,472	$852,599,883	$881,477,157	14.3%	3.4%
Campgrounds	$4,020,786	$5,578,179	$3,219,298	-19.9%	-42.3%
Auto Rentals	$56,027,774	$67,914,804	$69,050,498	23.2%	1.7%
Amusement/Recreation Svc	$72,125,616	$78,884,236	$76,688,947	6.3%	-2.8%
SIC CODES:  Food & Beverage (5812/13), Hotels/Lodging (7011), Campgrounds (7030), Auto Rentals (7512)
Amusement/Recreation Services (7911/29/32/33/41/48/92/93/96/97/99)
EMPLOYMENT
Leisure & Hospitality Industries3	207,233	214,900	214,467	3.5%	-0.2%
Arts, Entertainment and Recreation	26,700	26,567	24,967	-6.5%	-6.0%
Accommodations	30,267	32,533	30,767	1.7%	-5.4%
Food Services and Drinking Places	150,267	155,800	158,733	5.6%	1.9%
Other Private Industries4	1,304,633	1,300,867	1,368,167	4.9%	5.2%
Notes
1 RevPAR is the total room revenue divided by the total rooms available equivalent to Average Daily Rate times Occupancy Rate.
2 Gross Sales amount in 2003 has been revised from the previous report for Summer 2003.
3 Leisure & Hospitality Industries are the sum of Arts, Entertainment and Recreation, Accommodations, and Food Services and Drinking Places.
4 Other Private Industries = Total Private Industry minus Leisure & Hospitality Industries