SOUTH CAROLINA STATEWIDE TOURISM ECONOMIC INDICATORS
Summer
           
June-August % Chg % Chg
2006 2007 2008 06-08 07-08
AIRPORT DEPLANEMENTS          
South Carolina Airports 869,646 995,369 951,144 9.4% -4.4%
Savannah/HH Int'l Airport (GA) 258,342 281,898 263,678 2.1% -6.5%
Charlotte Douglas Int'l Airport (NC) 3,926,625 4,436,920 4,659,979 18.7% 5.0%
LODGING
Accommodations Tax (2%) $17,495,888 $18,641,303 $19,140,712 9.4% 2.7%
Hotel/Motel Statistics
  Average Daily Rate
   Statewide $96.57 $101.57 $103.04 6.7% 1.4%
    SC Small Towns $72.13 $74.23 $76.12 5.5% 2.5%
  Occupancy Rate
   Statewide 68.8% 68.6% 65.2% -5.2% -5.0%
    SC Small Towns 56.6% 53.1% 53.6% -5.3% 1.0%
  Rooms Sold
   Statewide 6,112,772 6,230,455 6,069,957 -0.7% -2.6%
    SC Small Towns 348,545 330,886 332,047 -4.7% 0.4%
  RevPAR1
   Statewide $66.42 $69.66 $67.17 1.1% -3.6%
    SC Small Towns $40.84 $39.41 $40.83 0.0% 3.6%
Source:  Smith Travel Research for properties with over 20 rooms
ENTERTAINMENT/RECREATION
Admissions Tax (5%) $9,733,565 $9,308,167 $9,768,588 0.4% 4.9%
Golf $2,870,645 $3,003,058 $3,009,274 4.8% 0.2%
Driving Ranges/Tennis $51,639 $52,034 $51,999 0.7% -0.1%
Other Attractions $6,811,281 $6,253,076 $6,707,314 -1.5% 7.3%
EMPLOYMENT
Leisure & Hospitality Industries2 217,267 229,700 237,200 9.2% 3.3%
  Arts, Entertainment and Recreation 27,533 29,967 29,700 7.9% -0.9%
  Accommodations 31,700 33,133 32,900 3.8% -0.7%
  Food Services and Drinking Places 158,033 166,600 174,600 10.5% 4.8%
Other Private Industries3 1,362,967 1,402,133 1,386,533 1.7% -1.1%
Notes
1 RevPAR is the total room revenue divided by the total rooms available equivalent to Average Daily Rate times Occupancy Rate.
2 Leisure & Hospitality Industries are the sum of Arts, Entertainment and Recreation, Accommodations, and Food Services and Drinking Places.
3 Other Private Industries = Total Private Industry minus Leisure & Hospitality Industries