| SOUTH CAROLINA STATEWIDE TOURISM ECONOMIC INDICATORS | |||||||
| Summer | |||||||
| June-August | % Chg | % Chg | |||||
| 2005 | 2006 | 2007 | 05-07 | 06-07 | |||
| AIRPORT DEPLANEMENTS | |||||||
| South Carolina Airports | 1,002,547 | 869,646 | 995,369 | -0.7% | 14.5% | ||
| Savannah/HH Int'l Airport (GA) | 291,683 | 258,342 | 281,898 | -3.4% | 9.1% | ||
| Charlotte Douglas Int'l Airport (NC) | 3,853,097 | 3,926,625 | 4,436,920 | 15.2% | 13.0% | ||
| LODGING | |||||||
| Accommodations Tax (2%) | $16,953,694 | $17,495,888 | $18,641,303 | 10.0% | 6.5% | ||
| Hotel/Motel Statistics | |||||||
| Average Daily Rate | |||||||
| Statewide | $90.83 | $95.83 | $101.12 | 11.3% | 5.5% | ||
| SC Small Towns | $71.44 | $72.11 | $76.26 | 6.7% | 5.7% | ||
| Occupancy Rate | |||||||
| Statewide | 70.0% | 68.7% | 68.6% | -2.1% | -0.2% | ||
| SC Small Towns | 57.3% | 56.6% | 53.5% | -6.6% | -5.5% | ||
| Rooms Sold | |||||||
| Statewide | 6,175,318 | 6,070,733 | 6,206,525 | 0.5% | 2.2% | ||
| SC Small Towns | 341,036 | 348,144 | 333,053 | -2.3% | -4.3% | ||
| RevPAR1 | |||||||
| Statewide | $63.62 | $65.84 | $69.36 | 9.0% | 5.3% | ||
| SC Small Towns | $40.92 | $40.82 | $40.78 | -0.3% | -0.1% | ||
| Source: Smith Travel Research for properties with over 20 rooms | |||||||
| ENTERTAINMENT/RECREATION | |||||||
| Admissions Tax (5%) | $9,040,632 | $9,733,565 | $9,308,167 | 3.0% | -4.4% | ||
| Golf | $2,625,621 | $2,822,260 | $2,866,499 | 9.2% | 1.6% | ||
| Driving Ranges/Tennis | $64,767 | $67,024 | $70,727 | 9.2% | 5.5% | ||
| Other Attractions | $6,350,244 | $6,844,281 | $6,370,941 | 0.3% | -6.9% | ||
| GROSS SALES2 | $2,768,500,996 | $2,913,199,350 | $3,042,788,508 | 9.9% | 4.4% | ||
| Food & Beverage | $1,763,523,894 | $1,882,763,450 | $1,944,117,516 | 10.2% | 3.3% | ||
| Hotels/Lodging | $852,599,883 | $881,477,157 | $943,299,844 | 10.6% | 7.0% | ||
| Campgrounds | $5,578,179 | $3,219,298 | $3,340,024 | -40.1% | 3.8% | ||
| Auto Rentals | $67,914,804 | $69,050,498 | $74,276,918 | 9.4% | 7.6% | ||
| Amusement/Recreation Svc | $78,884,236 | $76,688,947 | $77,754,205 | -1.4% | 1.4% | ||
| SIC CODES: Food & Beverage (5812/13), Hotels/Lodging (7011), Campgrounds (7030), Auto Rentals (7512) | |||||||
| Amusement/Recreation Services (7911/29/32/33/41/48/92/93/96/97/99) | |||||||
| EMPLOYMENT | |||||||
| Leisure & Hospitality Industries2 | 214,900 | 214,467 | 224,700 | 4.6% | 4.8% | ||
| Arts, Entertainment and Recreation | 26,567 | 24,967 | 26,933 | 1.4% | 7.9% | ||
| Accommodations | 32,533 | 30,767 | 30,667 | -5.7% | -0.3% | ||
| Food Services and Drinking Places | 155,800 | 158,733 | 167,100 | 7.3% | 5.3% | ||
| Other Private Industries3 | 1,300,867 | 1,368,167 | 1,329,133 | 2.2% | -2.9% | ||
| Notes | |||||||
| 1 RevPAR is the total room revenue divided by the total rooms available equivalent to Average Daily Rate times Occupancy Rate. | |||||||
| 2 Leisure & Hospitality Industries are the sum of Arts, Entertainment and Recreation, Accommodations, and Food Services and Drinking Places. | |||||||
| 3 Other Private Industries = Total Private Industry minus Leisure & Hospitality Industries | |||||||