SOUTH CAROLINA STATEWIDE TOURISM ECONOMIC INDICATORS
Summer
           
June-August % Chg % Chg
2005 2006 2007 05-07 06-07
AIRPORT DEPLANEMENTS          
South Carolina Airports 1,002,547 869,646 995,369 -0.7% 14.5%
Savannah/HH Int'l Airport (GA) 291,683 258,342 281,898 -3.4% 9.1%
Charlotte Douglas Int'l Airport (NC) 3,853,097 3,926,625 4,436,920 15.2% 13.0%
LODGING
Accommodations Tax (2%) $16,953,694 $17,495,888 $18,641,303 10.0% 6.5%
Hotel/Motel Statistics
  Average Daily Rate
   Statewide $90.83 $95.83 $101.12 11.3% 5.5%
    SC Small Towns $71.44 $72.11 $76.26 6.7% 5.7%
  Occupancy Rate
   Statewide 70.0% 68.7% 68.6% -2.1% -0.2%
    SC Small Towns 57.3% 56.6% 53.5% -6.6% -5.5%
  Rooms Sold
   Statewide 6,175,318 6,070,733 6,206,525 0.5% 2.2%
    SC Small Towns 341,036 348,144 333,053 -2.3% -4.3%
  RevPAR1
   Statewide $63.62 $65.84 $69.36 9.0% 5.3%
    SC Small Towns $40.92 $40.82 $40.78 -0.3% -0.1%
Source:  Smith Travel Research for properties with over 20 rooms
ENTERTAINMENT/RECREATION
Admissions Tax (5%) $9,040,632 $9,733,565 $9,308,167 3.0% -4.4%
Golf $2,625,621 $2,822,260 $2,866,499 9.2% 1.6%
Driving Ranges/Tennis $64,767 $67,024 $70,727 9.2% 5.5%
Other Attractions $6,350,244 $6,844,281 $6,370,941 0.3% -6.9%
GROSS SALES2 $2,768,500,996 $2,913,199,350 $3,042,788,508 9.9% 4.4%
  Food & Beverage $1,763,523,894 $1,882,763,450 $1,944,117,516 10.2% 3.3%
  Hotels/Lodging $852,599,883 $881,477,157 $943,299,844 10.6% 7.0%
  Campgrounds $5,578,179 $3,219,298 $3,340,024 -40.1% 3.8%
  Auto Rentals $67,914,804 $69,050,498 $74,276,918 9.4% 7.6%
  Amusement/Recreation Svc $78,884,236 $76,688,947 $77,754,205 -1.4% 1.4%
SIC CODES:  Food & Beverage (5812/13), Hotels/Lodging (7011), Campgrounds (7030), Auto Rentals (7512)
                      Amusement/Recreation Services (7911/29/32/33/41/48/92/93/96/97/99)
EMPLOYMENT
Leisure & Hospitality Industries2 214,900 214,467 224,700 4.6% 4.8%
  Arts, Entertainment and Recreation 26,567 24,967 26,933 1.4% 7.9%
  Accommodations 32,533 30,767 30,667 -5.7% -0.3%
  Food Services and Drinking Places 155,800 158,733 167,100 7.3% 5.3%
Other Private Industries3 1,300,867 1,368,167 1,329,133 2.2% -2.9%
Notes
1 RevPAR is the total room revenue divided by the total rooms available equivalent to Average Daily Rate times Occupancy Rate.
2 Leisure & Hospitality Industries are the sum of Arts, Entertainment and Recreation, Accommodations, and Food Services and Drinking Places.
3 Other Private Industries = Total Private Industry minus Leisure & Hospitality Industries