| SOUTH CAROLINA STATEWIDE TOURISM ECONOMIC INDICATORS | |||||||||
| Winter | |||||||||
| December-February | % Chg | % Chg | |||||||
| 2006 | 2007 | 2008 | 06-08 | 07-08 | |||||
| AIRPORT DEPLANEMENTS | |||||||||
| South Carolina Airports | 637,061 | 645,775 | 701,349 | 10.1% | 8.6% | ||||
| Savannah/HH Int'l Airport (GA) | 200,602 | 202,112 | 206,116 | 2.7% | 2.0% | ||||
| Charlotte Douglas Int'l Airport (NC) | 3,180,216 | 3,659,930 | 3,935,959 | 23.8% | 7.5% | ||||
| LODGING | |||||||||
| Accommodations Tax (2%) | $4,907,009 | $5,722,889 | $6,187,643 | 26.1% | 8.1% | ||||
| Hotel/Motel Statistics | |||||||||
| Average Daily Rate | |||||||||
| Statewide | $63.65 | $68.20 | $73.66 | 15.7% | 8.0% | ||||
| SC Small Towns | $54.92 | $56.79 | $59.41 | 8.2% | 4.6% | ||||
| Occupancy Rate | |||||||||
| Statewide | 47.9% | 46.1% | 44.8% | -6.5% | -2.8% | ||||
| SC Small Towns | 41.5% | 38.9% | 40.2% | -3.2% | 3.3% | ||||
| Rooms Sold | |||||||||
| Statewide | 4,106,958 | 3,998,598 | 3,970,615 | -3.3% | -0.7% | ||||
| SC Small Towns | 246,418 | 237,039 | 243,745 | -1.1% | 2.8% | ||||
| RevPAR1 | |||||||||
| Statewide | $30.49 | $31.42 | $32.98 | 8.2% | 5.0% | ||||
| SC Small Towns | $22.77 | $22.08 | $23.85 | 4.8% | 8.0% | ||||
| Source: Smith Travel Research for properties with over 20 rooms | |||||||||
| ENTERTAINMENT/RECREATION | |||||||||
| Admissions Tax (5%) | $5,374,877 | $6,375,518 | $6,378,314 | 18.7% | 0.0% | ||||
| Golf | $2,247,216 | $2,511,070 | $2,523,323 | 12.3% | 0.5% | ||||
| Driving Ranges/Tennis | $51,974 | $41,177 | $48,110 | -7.4% | 16.8% | ||||
| Other Attractions | $3,075,687 | $3,823,271 | $3,806,880 | 23.8% | -0.4% | ||||
| GROSS SALES | $1,925,717,835 | $2,044,957,716 | $2,149,885,489 | 11.6% | 5.1% | ||||
| Food & Beverage | $1,532,072,135 | $1,611,410,478 | $1,685,094,809 | 10.0% | 4.6% | ||||
| Hotels/Lodging | $287,323,777 | $318,107,239 | $341,629,432 | 18.9% | 7.4% | ||||
| Campgrounds | $1,559,133 | $1,867,070 | $2,098,124 | 34.6% | 12.4% | ||||
| Auto Rentals | $52,639,791 | $54,951,351 | $54,106,302 | 2.8% | -1.5% | ||||
| Amusement/Recreation Svc | $52,122,999 | $58,621,579 | $66,956,822 | 28.5% | 14.2% | ||||
| SIC CODES: Food & Beverage (5812/13), Hotels/Lodging (7011), Campgrounds (7030), Auto Rentals (7512) | |||||||||
| Amusement/Recreation Services (7911/29/32/33/41/48/92/93/96/97/99) | |||||||||
| EMPLOYMENT | |||||||||
| Leisure & Hospitality Industries2 | 193,133 | 201,033 | 205,867 | 6.6% | 2.4% | ||||
| Arts, Entertainment and Recreation | 22,500 | 23,633 | 25,200 | 12.0% | 6.6% | ||||
| Accommodations | 25,633 | 26,733 | 28,833 | 12.5% | 7.9% | ||||
| Food Services and Drinking Places | 145,000 | 150,667 | 151,833 | 4.7% | 0.8% | ||||
| Other Private Industries3 | 1,356,067 | 1,376,867 | 1,392,033 | 2.7% | 1.1% | ||||
| Notes | |||||||||
| 1 RevPAR is the total room revenue divided by the total rooms available equivalent to Average Daily Rate times Occupancy Rate. | |||||||||
| 2 Leisure & Hospitality Industries are the sum of Arts, Entertainment and Recreation, Accommodations, and Food Services and Drinking Places. | |||||||||
| 3 Other Private Industries = Total Private Industry minus Leisure & Hospitality Industries | |||||||||