www.DiscoverSouthCarolina.com  - www.SouthCarolinaParks.com  - www.SCTrails.net  - www.SC-HeritageCorridor.org www.filmsc.com/

 
Advertising
Current Spring 2014 Advertising Campaign
The creative for the campaign uses barbecue as a creative hook. The Spring 2014 media campaign is currently live and the co-op program is also up and running.
FY 2014/2015 Advertising Campaign
The goal of the FY 14/15 campaign is to increase visitation & engagement with SCPRT’s lesser-known undiscovered products with the following in mind:
        Continue to promote the diversity of the state’s outdoor products as a curated vertical (Q3 2014 – “Escape from the Ordinary”)
        Introduce the diversity of the state’s culturally and historically enriching activities as a curated vertical (Q4/Q1 2015 – “Enrichment”)
        Introduce the engaging and stimulating experiences, attractions and activities throughout Undiscovered South Carolina (Q2 2015 – “Excitement”)
        Promote South Carolina State Parks as one of the state’s most undiscovered attraction
Co-op Program
FY 2014/2015 Co-op Media Kit - This is currently available to purchase from South Carolina partners until 4/4/14
Previous Media Plans & Marketing Presentations
·        2014 Co-op Media Kit
·        2014 Spring Media Plan
·        2013 Fall Creative Review 
·        2013 Fall Media Plan
2013 Fall Ad Samples 
·        Billboard Sample
·        Radio Spot
·        Escape Together
 
For questions, please contact Kristin O'Hara: kohara@scprt.com.