Current Spring 2014 Advertising Campaign
The creative for the campaign uses barbecue as a creative hook. The Spring 2014 media campaign is currently live and the co-op program is also up and running.
FY 2014/2015 Advertising Campaign
The goal of the FY 14/15 campaign is to increase visitation & engagement with SCPRT’s lesser-known undiscovered products with the following in mind:
– Continue to promote the diversity of the state’s outdoor products as a curated vertical (Q3 2014 – “Escape from the Ordinary”)
– Introduce the diversity of the state’s culturally and historically enriching activities as a curated vertical (Q4/Q1 2015 – “Enrichment”)
– Introduce the engaging and stimulating experiences, attractions and activities throughout Undiscovered South Carolina (Q2 2015 – “Excitement”)
– Promote South Carolina State Parks as one of the state’s most undiscovered attraction