The Tourism Advertising Program

SCPRT purchases television, print, digital and out-of-home advertising to promote South Carolina as a preferred vacation destination. Purchases for all media are made through SCPRT’s advertising agency of record, 9Rooftops, using an annual request-for-proposal process.

For more information regarding SCPRT's annual media schedule and program: 

FY 2025-2026 Leisure Media Plan

FY 2025-2026 Leisure Media Flowchart

For more information about the advertising program at SCPRT, contact Tammy Strawbridge, Advertising Manager at tstrawbridge@scprt.com or 770.713.9804.

For more information about media purchases, contact Ted Rooke at 9Rooftops, trooke@9Rooftops.com or 843.837.0301.

For social media influencers, please fill out the request form here. All other interested journalist inquiries, please visit SCMediaRoom.com.


Additionally, SCPRT offers cooperative advertising programs for qualified industry partners: 

FY 2025-2026 Co-op Advertising Sales & Spec Manual

2025 Discover South Carolina Vacation Guide advertising rate card

By state law, SCPRT collects data on behalf of co-op partners regarding proof of payment and performance for auditing purposes.