SCPRT purchases all media through its advertising agency of record, BFG Communications, using an annual request for proposal process.
•Contact: SCPRT Advertising Manager Tammy Strawbridge – email@example.com, 803.734.0346
•Contact: BFG Media Director Kellye Hubble – firstname.lastname@example.org, 843.837.0494
To purchase advertising through SCPRT see below for our current programs:
Welcome Center Advertising Program
The next installation for the SC Welcome Center Ad Program will happen on 4/1 so we are currently taking reservations. Please review the sales document here and contact Kristin O'Hara, email@example.com to reserve your spot.
FYI: Creative will be due by 3/5 for the 4/1 install.
FY 2014/2015 Advertising Campaign
The goal of the FY 14/15 campaign is to increase visitation & engagement with SCPRT’s lesser-known undiscovered products with the following in mind:
– Continue to promote the diversity of the state’s outdoor products as a curated vertical (Q3 2014 – “Escape from the Ordinary”)
– Introduce the diversity of the state’s culturally and historically enriching activities as a curated vertical (Q4/Q1 2015 – “Enrichment”)
– Introduce the engaging and stimulating experiences, attractions and activities throughout Undiscovered South Carolina (Q2 2015 – “Excitement”)
– Promote South Carolina State Parks as one of the state’s most undiscovered attraction