Logos and Usage

To lend consistency to the state’s many marketing products, the SC Department of Parks, Recreation and Tourism, Department of Commerce and the SC Ports Authority are implementing a new logo as part of a statewide initiative. The new “Just Right®” logo shall be used by our tourism partners with these guidelines in mind.


The logo is available for use by our tourism partners to help extend South Carolina’s message and brand identity. The logo is a sign of state government endorsement that adds merit to your work. It indicates that the document has been closely reviewed, and the contents of the document accurately represent what is being promoted.

Each user must comply with the design guidelines provided here. Please refer to these guidelines to ensure compliance on all print and electronic ads, collateral materials and direct mail projects.


These links provide graphics professionals with a means to download a digital version of the logo for placement in your work. Included are files for both PC and MAC operating systems in EPS format. If you are unable to download or utilize these versions of the logo, do not attempt to recreate the logo by matching fonts or scanning. Please contact SCPRT’s marketing office at 803.734.0124 for assistance.


Any intended use of the logo outside of these guidelines is prohibited without expressed consent from the South Carolina Department of Parks, Recreation and Tourism.


Click the link below to see acceptable versions of the logo for download.


Logos