International Sales and Marketing

SCPRT’s International Sales and Marketing team works to influence long-haul consumers in targeted markets to purchase and experience South Carolina’s products and services. They work to create awareness of and desire for South Carolina vacations among consumers in the following key, targeted international markets:

Primary Markets

Germany, Switzerland, Austria, United Kingdom, Ireland and Canada (Toronto and remaining Ontario Province)

Secondary Markets

Italy, France, China, Belgium, the Netherlands and Luxembourg

The program leverages relationships with the regional marketing organization Travel South USA and the nation’s tourism promotion program Brand USA to further strengthen its presence in international markets.




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