The Tourism Advertising Program

SCPRT purchases television, print, digital and out-of-home advertising to promote South Carolina as a preferred vacation destination. Purchases for all media are made through SCPRT’s advertising agency of record, BFG Communications, using an annual request-for-proposal process.


The media flowchart for fiscal year 2016-17 is complete and can be viewed here.


A sampling of SCPRT’s advertisements can be found at these links:


Digital Billboard Samples

Print Samples


For more information about the advertising program at SCPRT, contact Tammy Strawbridge, Advertising Manager at tstrawbridge@scprt.com or 803.734.0346.


For more information about media purchases, contact Virginia Ruhmkorff at BFG, vruhmkorff@bfgcom.com or 843.837-0222.


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Additionally, SCPRT offers cooperative advertising programs for qualified industry partners. Click here for those details.


Other cooperative advertising opportunities for South Carolina tourism partners are:


FY 2017 - 2018 Co-op Media Presentation

FY 2017 - 2018 Co-op Advertising Spec Manual

2018 Official South Carolina Vacation Guide

FY 2017 - 2018 Welcome Center Advertising Spec Manual

FY 2017 - 2018 DiscoverSouthCarolina.com Advertising Spec Manual

FY 2017 - 2018 SouthCarolinaParks.com Advertising Spec Manual