Undiscovered SC Grant Program

The Undiscovered SC grant program is designed to assist communities with the development of publicly owned tourism products and attractions that will encourage visitation to South Carolina.

What is Undiscovered SC?

Undiscovered SC represents the largely unknown and under-utilized travel experiences that can be found throughout South Carolina. It is the untapped tourism potential of a developing destination and its historic, cultural, or recreational attractions. Undiscovered SC is comprised of towns, cities, and counties that often lack the individual resources to reach their potential as travel destinations. The Undiscovered SC grant program is designed to help communities realize their full tourism potential by investing in publicly-owned tourism attraction projects that, once completed, will generate increased visitation and visitor spending.

Through the Undiscovered SC program, SCPRT will assist in the creation or expansion of viable tourism products with the potential to add value to their communities. The grants can help cover the implementation of existing plans and the expansion or enhancement of existing tourism product. This grant program represents an exciting new dimension of support for tourism product development in our state.

The applicant must be a county or municipal government with Accommodations Tax distributions of $1,000,000 or less, according to data released by the SC State Treasurer’s Office. View the SC Accommodations Tax Distribution Table for FY 2023-24 here.

For more details about the program, please read the following:

The 2025 cycle opens on May 19, 2025! Apply online.

The Undiscovered SC grant process is now managed in our new online portal, Webgrants. To register for an account, click the “Click here to Register” button on the Webgrants homepage. Choose Undiscovered South Carolina in the Program Area of Interest dropdown box.

Pre-Applications (Letters of Intent) will only be accepted through Webgrants and must be submitted by Friday, June 20, 2025, at 4 p.m.

2025 Undiscovered SC Grant Schedule
  • Pre-Application Announcement | May 19, 2025
  • Webgrants Pre-Application Deadline | June 20, 2025
  • Applications Released in Webgrants | June 27, 2025
  • Webgrants Application Deadline | August 8, 2025
  • Application Reviews | August 15 – September 12, 2025
  • Application Review Deadline | September 12, 2025
  • Notification of Awards | October 2025
  • Signed Grant Agreements | October/November 2025


Additional forms and information for Project Sponsors:

For more information, contact Debbie Jordan at djordan@scprt.com or 803-734-1658.

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