National Travel & Tourism Week

South Carolina's 2025 NTTW Toolkit

1. How to Get Involved:

In honor of the 42nd anniversary of National Travel & Tourism Week, we're encouraging every corner of the state to join the celebration. Get creative, have fun, and celebrate the incredible impact travel has on South Carolina’s economy and quality of life – here are a few suggestions to help you get started.

• Proclaim it. Work with your local government to issue a destination-specific proclamation for NTTW. Announce the proclamation at a press event to help spread the word.
• Share statistics. Use a press release and social media posts to showcase the tangible impact of tourism in your area, highlighting how tourism jobs and businesses enhance the local economy.
• Inspire travel. Encourage visitors and South Carolinians to #DiscoverSC! Create itineraries that inspire visitors to come to your destinations and that entice locals to enjoy all the fun available in their backyards.
• Spotlight visitors. Find a visitor of the day and share their photo and testimonial on social media.
• Organize giveaways. Work with local businesses and attractions to give away experiences and gift cards to encourage visitors to explore your destinations.
• Stay festive. Highlight local events and the impact they have on the region – from holiday festivals to sporting events, and everything in between. Use social posts to remind visitors to “save the date” for upcoming events and to recap the economic and community impact of past events.
• Recognize excellence. Showcase the local hospitality businesses, employees, and attractions that fuel our industry by sharing photos and stories on social media.
• Recruit talent. Grow our teams by promoting career opportunities in the industry on social media, highlighting the opportunities for growth, variety of positions, and everything that makes our industry special.
• Connect locally. Throw out the first pitch for your local minor league baseball team, set up a booth at your local farmers market, or participate in other events in town throughout the week to celebrate NTTW and the impact of tourism on your community.  

2. Social Media Guide:

Celebrate South Carolina's tourism industry on social media during National Travel & Tourism Week! Use these suggested posts – or write your own – to amplify our collective impact and share stories about how our destinations, attractions, and teams help improve the economy and quality of life in the Palmetto State. Use #NTTW25.

• MONDAY, MAY 5: Happy National Travel & Tourism Week! In South Carolina, our rich tradition of hospitality has blossomed into a multibillion-dollar travel and tourism industry. When we help visitors #DiscoverSC we help move South Carolina forward. #NTTW25
• TUESDAY, MAY 6: This year marks the 42nd anniversary of #NTTW25, a nationwide celebration of the role travel plays in every industry and nearly everything we do. The travel industry powers the economy, connects our people, creates quality jobs, and supports our communities. 
• WEDNESDAY, MAY 7: South Carolina is blessed with an abundance of natural and man-made gifts – treasures that our tourism industry is dedicated to protecting, advancing, and sharing with the world. Travel is invaluable to South Carolina's success. #NTTW25 
• THURSDAY, MAY 8: Tourism fuels economic growth and prosperity in South Carolina, pumping visitor dollars into local economies, supporting 1 in 10 jobs, and contributing to state and local tax collections. This week – and every week – we celebrate tourism’s profound impact on SC. #NTTW25
• FRIDAY, MAY 9: The success of our tourism industry is made possible through the hospitality, creativity, and outstanding service provided by our tourism professionals – from our Welcome Centers to our racetracks, and every hotel, attraction, and restaurant in between. Thank you. #NTTW25

3. Celebrate with us in person at a South Carolina Welcome Center!

• Attractions, accommodations, and other tourism-related businesses are invited to our nine South Carolina Welcome Centers to celebrate NTTW. It is free to participate in this fun recognition week that honors travelers and thanks them for visiting South Carolina. 
• Contact the Welcome Center you want to partner with to share your plans and reserve your spot. Specific NTTW celebrations are planned at each center throughout NTTW on the dates below, but the centers can accommodate other dates May 4-10 if you coordinate with them in advance.
  • Landrum | I-26 East - May 4-10
  • Santee | I-95 South - May 4-10
  • Dillon | I-95 South - May 4-10 
  • Blacksburg | I-85 South - May 8
  • Fort Mill | I-77 South - May 8
  • North Augusta | I-20 East - May 9
  • Hardeeville | I-95 North - May 4-10
  • Little River | US 17 - May 9-10
  • Fair Play | I-85 North - May 9
• Please note that state law prohibits the sale of any items on this property. Partners are welcome to provide free food and giveaways, set up exhibits and games, and have fun while helping visitors discover all there is to offer in South Carolina.
• The festivities are primarily outdoors, so please dress comfortably and bring your own table, chairs, and tents

US Travel 2025 Toolkit:

Looking for more? Access the US Travel toolkit to find more resources, content, and inspiration.

• US Travel Industry Data Fact Sheet
• NTTW 2025 Social Media and Messaging Guide
• NTTW 2025 Sample Press Release
• NTTW 2025 Sample Proclamation
• NTTW 2025 Brand Guidelines