Tourism Advertising Grant Program

Tourism Industry Partner:

The South Carolina Department of Parks, Recreation and Tourism is pleased to offer the Tourism Advertising Grant (TAG) again for fiscal year 2016-17. As you know, SCPRT redesigned the former Tourism Partnership Fund (TPF) in 2012, giving it a new name, a consolidated focus of fundable items, new criteria and new guidelines. The feedback has been so positive we are happy to continue with the TAG program.


The mission of the Tourism Advertising Grant is to expand the economic benefits of tourism across the state by providing competitive, matching grant funds to qualified tourism marketing partners for direct tourism advertising expenditures.


As you prepare to apply for a grant, please read the Program Overview, Core Stipulation and Funded Guidelines documents carefully. These documents cover the grant categories and their eligibility requirements in detail. The type of fund category is predetermined by your organization’s mission and goals, and once again you choose the match rate based on your marketing budget.

The TAG application information can be found in the Application Process and TAG Application documents. Please note the deadline for submitting applications is 5 p.m., Thursday, March 31, 2016.


If you have questions about the Tourism Advertising Grant program, please contact Program Coordinator Jenny Waller at jwaller@scprt.com.


We look forward to our continued partnership with the many tourism entities across the state.

Kindest regards,


Beverly Shelley
Director of Sales and Marketing
South Carolina Department of Parks, Recreation & Tourism


Tourism Advertising Grant

The Tourism Advertising Grant (TAG) is a reimbursable, matching funds grant program whose mission is to expand the economic benefits of tourism across the state by providing competitive, matching grant funds to qualified tourism marketing partners for direct tourism advertising expenditures.


Please read the documents below carefully. They will explain the grant categories and their eligibility requirements. The type of fund category is predetermined by your organization’s mission and goals. However, you choose the match rate. The TAG application information can be found in the Application Process and TAG Application documents listed below.

TAG Overview Information

TAG Program Overview

TAG Core Stipulation

TAG Funded Guidelines

TAG Application Information

TAG Application Process

TAG Application

TAG Media Schedule Template

TAG Grant Recipient Information

Reimbursement Process

Reimbursement Request Form

SC Logo and Usage Guidelines

Proper Placement of Logo