Agenda

Monday, February 7, 2022

8:30 am - 5:30 pm | Registration Open


2:00 - 3:15 pm | Welcome & Marketing Update

Duane Parrish, Director of SCPRT
Location: Ballroom
Join us for our opening session to hear an update of the status of tourism in South Carolina.

This session is sponsored by 9Rooftops.


3:15 - 3:45 pm | Afternoon BreakPlease use this time to visit our sponsors and check out the State Parks Retail Store!


3:45 - 5:00 pm | General SessionAdaptation Advantage: Leading in a Post-Pandemic WorldHeather McGowan, Future of Work Strategist
Location: Ballroom
When Heather McGowan and Chris Shipley wrote The Adaptation Advantage (April 2020, Wiley) they did not realize how prescient their advice and predictions would become when the coronavirus global pandemic required an immediate and dramatic shift in work, learning, and leading. Predictions they made for the next three to five years, occurred over the following three to five weeks. Overnight companies remapped supply chains, pivoted product lines, and transformed to distributed work-from-home organization. Entire university and school systems adopted virtual delivery exclusively, something many said they would never do. This new normal, or normal of now, requires a focus on culture, purpose, trust, and psychological safety as we embark on the largest social experiment in human history. The virus has accelerated our future of work, expedited our human transformation to digital creating, and placed an even greater burden on leaders to inspire and motivate human potential. Even when the virus subsides, many of our new ways of working will remain and we will be the better for this forced transformation.

This session is sponsored by Ampersand.


6:30-6:45 pm | Buses Load for Opening Night Reception
Location: Hotel Roundabout


7:00 - 9:00 pm | Opening Night Reception Huguenot LoftOpening Night Reception Sponsored by: VisitGreenvilleSC
Location: Huguenot Mill and Loft, 101 W Broad St, Greenville, SC 29601

Tuesday, February 8, 2022

7:30 am - 5:00 pm | Registration Open

8:00 - 8:45 am | Networking Breakfast
Location: Prefunction Area
Begin your day with a light breakfast and networking with colleagues.  This is also a good time to stop by the sponsors’ booths to see how their services can help you meet your marketing needs.


9:00 - 10:15 am | General Session
If You Can’t Say Something Nice, What Do You Say?
Sarita Maybin, International Speaker
Location: Ballroom
We’ve all been told “If you can’t say something nice, don’t say anything at all.” This high energy presentation based on Sarita’s first book provides practical approaches and positive phrases for those times when you need to say something NOT so nice. Learn how to respectfully deflect the negative comment of a well-meaning manager, kindly clue in a co-worker and constructively convey concerns…without destroying the relationship.


10:15 - 10:45 am | Morning Break
Please use this time to visit our sponsors and check out the State Parks Retail Store!


10:45 - 11:45 am | DISCOVER Breakout Sessions

Breakout Session 1 | Sports Marketing
Jon Schmieder, Founder and CEO of Huddle Up Group, LLC
Location: Noma B-C (2nd floor of hotel)
During this session we will discuss a combination of two popular sessions including the best and worst practices for sports marketing and data driven decision making in sports tourism. The Huddle Up Group are the creators of the Sports Tourism Index which has been developed to help destinations evaluate their position in the sports tourism market in three areas: 

    1. Destination Strengths    
    2. Opportunities   
    3. Competitive Analysis

Breakout Session 2 | Tourism Think Tank
DMOs and CVBs Collaborate
Location: Noma A (2nd floor of hotel)
A panel of tourism industry professionals share a few of their successes and challenges within different aspects of working in tourism with an opportunity for conference attendees to add some of their own successes and challenges within the industry. The panel of tourism industry professionals will add feedback and respond to any questions asked by the attendees when appropriate.


12:00** – 1:15 pm | Lunch
Location: Ballroom
Learning – even in the form of an educational tour – takes energy! So before setting off on an afternoon of exploration, product-knowledge enhancement, and relationship-building, enjoy a casual, hearty lunch with your industry peers. 
**If you have a confirmed spot at the BMW Driving Experience, your bus will be leaving the hotel at 12 noon, so do not miss it!


1:15-4:00 pm | Tuesday Afternoon Explore and Discover
This year's Governor's Conference has several opportunities on Tuesday afternoon to explore the tourism appeal of the Greenville area and discover best practices in the field of Marketing. The first set of activities features tours around the Greenville area. Buses load in the hotel's roundabout. The second activity is golf.


Experience #1 | Textile Mill Village Bus Tour
Limit 45 attendees

On this tour you will visit 9 different textile mill village locations. You will receive an overview of the mills, discuss what the site was once used for and what it has become, and see the beautiful development of how the textile mill villages of Greenville have evolved.


Experience #2 | Brewery Tour
Limit 45 attendees

Enjoy three different breweries including Thomas Creek Brewery, Carolina Baernhaus Brewery, and Liability Brewing Co. You will receive an overview of the Greenville craft-beer boom, tour the breweries and enjoy guided tastings. Two of the breweries that will be visited are even award-winning breweries!


Experience #3 | BMW Driving Experience 
Limit 45 attendees
**This tour will leave the hotel at 12:00 – do not stay for lunch at the hotel if you are attending this tour.

The group will arrive at 12:30 pm for a special deli buffet lunch in the M Bistro. Following the lunch, the group will convene for the official welcome and introduction to the professional driving instructors who will review the afternoon driving activities.

The lead instructor will have chosen three of the following driving sessions:

·         a Performance Drive which offers an assortment of high-performance BMWs on the lapping course

·         a Rat Race-2 cars on opposite sides of a wet oval track-Ready-Set-Go! Who gets back to the start/finish line first is the winner

·         X3/X5 off road over boulders-sometimes on only two wheels, through ponds, up and down steep hills etc.

·         Timed Laps where everyone is racing against the clock, and each other, for bragging rights!

In each exercise, everyone will be both a passenger and driver when they will have the opportunity to be behind the wheel and demonstrate his/her skills.

At the completion of the driving exercises everyone will be invited to go for a hot lap ride with a professional driver. Very exciting!


Experience #4 | Exploring Greenville, South Carolina’s Great Outdoors!
Limit 45 attendees

Join Upstate travel company Explore Up Close for a private guided tour of Greenville's natural beauty and rolling Piedmont landscapes. Enjoy guided commentary from a local guide, an encounter with a naturalist / ranger. And, discover endless opportunities for outdoors exploration around Greenville!

Itinerary highlights include Campbell’s Covered Bridge, Poinsett Bridge, Caesars Head Overlook and Visitor’s Center, and South Carolina’s Dark Corner.


Golf Outing at Preserve at Verdae


6:00 - 8:00 pm | SCPRT Reception and Dine Around
Location: Noma A (2nd floor of hotel)

Wednesday, February 9, 2022

7:30 am - 1:00 pm | Registration Open


8:00 - 8:45 am | Networking Breakfast
Location: Prefunction Area
Begin your day with a light breakfast and networking with colleagues.  This is also a good time to stop by the sponsors’ booths to see how their services can help you meet your marketing needs.


9:00 - 10:15 am | General Session
Presentation of Custom Study of Local Workforce Compared to National Norms
Erin Francis-Cummings, President & CEO of Destination Analysts, Inc.
Location: Ballroom
Destination Analysts is providing a Travel and Tourism Workforce Perceptions Study of South Carolina Employees and providing a summary of her findings. Join us on the last day of the conference to learn more about her valuable insights on workforce development in our industry and in our state.

This session is sponsored by Gray Destination Marketing.

10:15 - 10:45 am | Morning Break
Location: Prefunction Area
Please use this time to visit our sponsors and check out the State Parks Retail Store!


10:45 - 11:45 am | DISCOVER Breakout Sessions

Breakout Session 1 | Destination Optimization – Bridging the Gap Between Management & Marketing
Kim PalmerDestination Optimization Program Director for Miles Partnership
Location: Noma B-C (2nd floor of hotel)
Marketing to drive demand is only half of the equation for bringing visitors back to South Carolina’s communities and today’s DMOs must look beyond paid, earned and owned media to drive visitation and truly bridge the gap between destination marketing and destination management.

As potential consumers explore your area or business virtually, out-of-date or uninspiring information on Google, Yelp and other essential platforms could be inadvertently turning people away.

In this session, we’ll look at how several destinations are meeting consumers where they are and, five essential – and completely free - things you should do to enhance how your destination and business partners appear across these critical platforms.

Breakout Session 2 | Partnering with SC State Parks and Welcome Centers
Location: Noma A (2nd floor of hotel)
Join us as State Parks, presented by a parks representative, and Welcome Centers, presented by Devon Harris, discuss some underutilized opportunities to partner with both programs. The programs will feature annual reports, areas of opportunity to partner with the programs, and a question and answer time allotted for partners.


Noon - 1:15 pm | Industry Awards Luncheon
Location: Ballroom
We close out the conference with the annual Industry Awards Luncheon, an event that will celebrate top performance in South Carolina’s tourism industry for the year 2021. Recognition will be given to the best tourism attraction or campaign, the best rural tourism effort and the most outstanding hospitality employee of the year.