Agenda

Monday, February 17, 2020

8:30 am - 5:30 pm | Registration Open

2:00 - 3:15 pm | General Session

How to Harness the Power of Joy and Lead with Purpose Shabnam Mogharabi, CEO and Executive Producer at SoulPancake

We are more distracted, lonelier, and have greater anxiety than ever in history. In that world, embracing the power of joy is an act of rebellion. Joy has the power to fuel our sense of purpose and improve our ability to lead with authenticity. In this interactive, multimedia session, Shabnam Mogharabi, co-founder and general manager of SoulPancake, a division of Participant, will share practical tips and easy-to-implement learnings on how to harness the power of joy, culled from more than a decade of creating uplifting and inspiring video content that has amassed 1B views online. Attendees will walk away with personal and professional insights gleaned from the field of positive psychology; discover how to incorporate more gratitude, vulnerability, and purpose into their daily interactions at home and at work; and ultimately shift their perspective on the infectious power of joy.

3:15 - 3:45 pm | Afternoon Break

Please use this time to visit our sponsors and check out the State Parks Retail Store!

3:45 - 5:00 pm | Welcome

Duane Parrish, Director of SCPRT

6:00-6:45 pm | Buses Load for Opening Night Reception

7:00 - 9:00 pm | Opening Night Reception Lucy Buffett’s LuLu’s

Opening Night Reception Sponsored by: Myrtle Beach Area CVB

Tuesday, February 18, 2020

7:30 am - 5:00 pm | Registration Open

8:00 - 8:45 am | Networking Breakfast

Begin your day with a light breakfast and networking with colleagues.  This is also a good time to stop by the sponsors’ booths to see how their services can help you meet your marketing needs.

9:00 - 10:15 am | General Session

Session TBD

10:15 - 10:45 am | Morning Break

Please use this time to visit our sponsors and check out the State Parks Retail Store!

10:45 - 11:45 am | DISCOVER Breakout Sessions

Session TBD

Brand USA’s International Marketing Outlook and Strategy
Carroll Rheem
, Vice President of Research and Analytics for Brand USA

Learn about the key trends driving inbound tourism, as well as other key topics including:                  -U.S. arrivals' data challenges and expectations.
-Growth challenges and drivers.
-Consumer sentiment research.
-Brand USA’s 2020 market priorities and strategy.

Virtual Reality Experience at Table Rock State Park

More Details to Come

12:00 – 1:15 pm | Lunch

Learning – even in the form of an educational tour – takes energy! So before setting off on an afternoon of exploration, product-knowledge enhancement, and relationship-building, enjoy a casual, hearty lunch with your industry peers. 

And, no need to rush: the educational tours don’t begin departing until 1:15 p.m. 

Tuesday Afternoon Explore and Discover

This year's Governor's Conference has several opportunities on Tuesday afternoon to explore the tourism appeal of the Columbia area and discover best practices in the field of Marketing. The first set of activities features tours around the Columbia area. The second activity is golf.

Experience #1 | Gullah & Gardens Experience Limit 45 attendees

Lose yourself … on 9,127-acres of property preserves the natural and cultivated landscape of this historic site. Brookgreen Gardens is the floral jewel of South Carolina's coastal community. Hear the stories behind the featured historic sculptures that live within Brookgreen Gardens. Hear Ron Daise, Vice-President for Creative Education and Gullah descendant, presents an entertaining program about the Gullah Geechee people, while sampling Gullah Geechee Cuisine.  Next, practice weaving an intricately designed staple of their culture, the Sweet Grass Basket.  Ever Changing. Simply Amazing 

Experience #2 | Relax & Unwind – Sip & Sweets
Limit 45 attendees

Visit the all-new The Simpsons in 4D at Broadway at the Beach. Rub elbows with America’s favorite family at this first-of-its-kind attraction featuring a fun-filled 4D Experience® in Springfield’s own Aztec Theater. Stop into the show’s iconic Kwik-E-Mart for unique The Simpsons™ merchandise and a tasty selection of treats including Lard Lad donuts and Squishees in a variety of show-inspired flavors. All tickets include a Hollywood premiere-style souvenir photo to share your own red-carpet moment. www.Simpsons4D.com.

Join us at Heidi's Corner which features two restaurants, Croissants Bistro & Bakery at the Grande Dunes and Hook & Barrel. Where you will have a hands on decorating and tasting experience.  Hook & Barrel is a new sustainable seafood restaurant, focusing on fresh,sustainable ingredients and practices.

Experience #3 | Shagging & Southern Sipping
Limit 45 attendees

Take a tour of a hidden gem and learn some history of North Myrtle Beach, SC. The Museum's 

exhibits and programs focus on stories from the regions first inhabitants to the development of today's tourism industry. One of those exhibits is 'The Shag', State dance of South Carolina.

You will work up a thirst after watching a demo of our State dance, so next stop...Duplin Winery! Become a southern wine connoisseur as you learn about the process of making and bottling fine muscadine wine. Relax and un[WINE]d with a tantalizing tasting of something 'cool, sweet and easy.'

Experience #4 | Broadway at the Beach – Adventures for the Young at Heart Limit 45 attendees

Let’s grow up and be kids! This experience kicks off with adult beverages, combined with a scavenger hunt at an amusing venue – Wonderworks! Followed by a visit to Ripley’s Aquarium where will you will also enjoy a Wine & Design event where everyone is an artist.

Golf Outing at Grande Dunes Golf Club
Further Details to Come

6:00 - 9:00 pm | SCPRT Reception and Dine Around

Wednesday, February 19, 2020

7:30 am - 1:00 pm | Registration Open

8:00 - 8:45 am | Networking Breakfast

Begin your day with a light breakfast and networking with colleagues.  This is also a good time to stop by the sponsors’ booths to see how their services can help you meet your marketing needs.

9:00 - 10:15 am | General Session The 10 Cent Decision – How Small Change Pays Off BigLaurie Guest, Entrepreneur, Author and Motivational Keynote Speaker

When in the tourism industry, service is at the center of it. From company culture to guest interactions, the choices we make day in and day out add up to create exceptional experiences for everyone involved. Sure, some decisions are big ones. But more often, it’s the “10 cent decisions”—the ones that don’t cost much (literally or figuratively) but have a massive impact—that set the stage for remarkable customer service.

With decades of first-hand service experience to draw from, Laurie shares her insights into making smart, effective choices to improve guest encounters.

10:15 - 10:45 am | Morning Break

Please use this time to visit our sponsors and check out the State Parks Retail Store!

10:45 - 11:45 am | DISCOVER Breakout Sessions

Continuing the Conversation with Laurie Guest Laurie Guest, Entrepreneur, Author and Motivational Keynote Speaker

The Power of Social Media Influences
More Details To Come

Noon - 1:15 pm | Industry Awards Luncheon

We close out the conference with the annual Industry Awards Luncheon, an event that will celebrate top performance in South Carolina’s tourism industry for the year 2018. Recognition will be given to the best tourism attraction or campaign, the best rural tourism effort and the most outstanding hospitality employee of the year.

2:00 pm | TAG Workshop