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Agenda

We are still finalizing our sessions and speakers, so check back soon for more information!

Monday, February 19, 2018

8:30 am - 5:30 pm | Registration Open


1:30 - 2:45 pm | Welcome and Opening Session

More info to come!


2:45 - 3:15 pm | Afternoon Break

Please use this time to visit our sponsors and check out the State Parks Retail Store!


3:15 - 4:30 pm | General Session

More info to come! 


5:30 - 8:00 pm | Opening Night Reception

Hosted by the Hilton Head Island-Bluffton Chamber of Commerce

Tuesday, February 20, 2018

7:30 am - 5:00 pm | Registration Open


8:00 - 8:45 am | Networking Breakfast

Begin your day with a light breakfast and networking with colleagues.  This is also a good time to stop by the sponsors’ booths to see how their services can help you meet your marketing needs.


9:00 - 10:15 am | General Session


Turn Your Customers Into Volunteer Marketers


Jay Baer, Renowned Business Strategist, New York Times Best-Selling Author 


Customer experience is how you make your customers feel.

 

Great customer experience occurs when you exceed customer expectations. And when you do so, customers are COMPELLED to talk about you.

 

In this fast-paced, timely, dynamic presentation Jay teaches his customer experience excellence framework, showcasing how any business can turn customers into advocates.

 

With hilarious and poignant storytelling, Jay teaches attendees the three primary ways to use customer experience to trigger word-of-mouth, illustrates mistakes to avoid, and inspires audiences to put new strategies into practice immediately.



10:15 - 10:45 am | Morning Break

Please use this time to visit our sponsors and check out the State Parks Retail Store!


10:45 - 11:45 am | DISCOVER Breakout Sessions


It’s Different Over There!

 

Larry Cohen, President

Northeast Media, Inc.


An informative and entertaining session which will discuss how cultures, business practices, media consumption and travel booking mechanisms interrelate, vary around the world….and, how in large part they are different from what we are used to in the USA.


Continuing the Conversation with Jay Baer

 

Jay Baer, Renowned Business Strategist, New York Times Best-Selling Author

 

So often, a compelling presentation from a dynamic speaker elicits thought-provoking questions, stimulates new ideas and leaves the audience yearning for more. This Q&A-style breakout session will provide an exclusive opportunity to continue the conversation with Jay Baer as he fields questions from the audience and shares his insights into how you can encourage your customers to talk more about your destination or business.


Breakout Session #3 Info to Come Soon!


12:00 – 1:00 pm | Lunch

More info to come!


Tuesday Afternoon Explore and Discover

This year's Governor's Conference has four distinct opportunities on Tuesday afternoon to explore the tourism appeal of the Hilton Head Island area and discover best practices in the field of Marketing. The first set of activities features tours around the HiltonHead Island area. The second activity is golf.

 More info to come!


6:00 - 8:00 pm | Reception

More info to come!

Wednesday, February 21, 2018

7:30 am - 1:00 pm | Registration Open


8:00 - 8:45 am | Networking Breakfast

Begin your day with a light breakfast and networking with colleagues.  This is also a good time to stop by the sponsors’ booths to see how their services can help you meet your marketing needs.


9:00 - 10:15 am | General Session

More info to come!


10:15 - 10:45 am | Morning Break

Please use this time to visit our sponsors and check out the State Parks Retail Store!


10:45 - 11:45 am | DISCOVER Breakout Sessions

More info to come!


Noon - 1:15 pm | Industry Awards Luncheon

Join Duane Parrish for an SCPRT Update as we close out the conference with the annual Industry Awards Luncheon, an event that will celebrate top performance in South Carolina’s tourism industry for the year 2017. Recognition will be given to the best tourism attraction or campaign, the best rural tourism effort and the most outstanding hospitality employee of the year.