Monday, February 17, 2020

8:30 am - 5:30 pm | Registration Open

2:00 - 3:15 pm | General Session

How to Harness the Power of Joy and Lead with Purpose 
Shabnam Mogharabi, CEO and Executive Producer at SoulPancake

We are more distracted, lonelier, and have greater anxiety than ever in history. In that world, embracing the power of joy is an act of rebellion. Joy has the power to fuel our sense of purpose and improve our ability to lead with authenticity. In this interactive, multimedia session, Shabnam Mogharabi, co-founder and general manager of SoulPancake, a division of Participant, will share practical tips and easy-to-implement learnings on how to harness the power of joy, culled from more than a decade of creating uplifting and inspiring video content that has amassed 1B views online. Attendees will walk away with personal and professional insights gleaned from the field of positive psychology; discover how to incorporate more gratitude, vulnerability, and purpose into their daily interactions at home and at work; and ultimately shift their perspective on the infectious power of joy.

Session sponsored by Madden Media.

3:15 - 3:45 pm | Afternoon Break

Please use this time to visit our sponsors and check out the State Parks Retail Store!

3:45 - 5:00 pm | Welcome

Duane Parrish,Director of SCPRT
With the growing visitor demand for authenticity, South Carolina’s wealth of unique travel experiences continues to yield significant tourism success for our state. In this session, Director Parrish will highlight PRT’s marketing efforts to engage consumers near and far with the sights, sounds and savory sensations that can only be found in South Carolina.

Session sponsored by BFG.

6:30-6:45 pm | Buses Load for Opening Night Reception

7:00 - 10:00 pm | Opening Night Reception Lucy Buffett’s LuLu’s

Opening Night Reception Sponsored by: Myrtle Beach Area CVB

Tuesday, February 18, 2020

7:30 am - 5:00 pm | Registration Open

8:00 - 8:45 am | Networking Breakfast

Begin your day with a light breakfast and networking with colleagues.  This is also a good time to stop by the sponsors’ booths to see how their services can help you meet your marketing needs.

9:00 - 10:15 am | General Session

The Future of Corporate Culture - Why Your Employees' Dreams Matter
Ben Nemtin, Author and Co-Creator of MTV's The Buried Life

The future of corporate culture is being shaped outside of the office. Ben Nemtin knows firsthand that pursuing your passions brings you purpose, fulfillment and happiness. The simple truth: You won't get your employees to devote themselves fully to your organization if you aren't helping them achieve their dreams. Encouraging employee dream realization creates a healthy work-life balance that is the key factor in determining employee happiness. 

Ben's program educates audiences about the importance of a bucket list, creates a safe space for sharing dreams and inspires audiences to act by building tiers of accountability. The tools he leaves behind allow employees to turn their enthusiasm into action, with the help and encouragement of their employer. Employee dream realization increases retention, aids recruitment and aligns that work-life balance that leads to happiness.

Session sponsored by Discovery Networks.

10:15 - 10:45 am | Morning Break
Please use this time to visit our sponsors and check out the State Parks Retail Store!

Morning break sponsored by SCATR.

10:45 - 11:45 am | DISCOVER Breakout Sessions

Continuing the Conversation with Ben Nemtin
Have more questions after Ben's general session?  Join his "Continuing the Conversation" session for a Q&A style conversation where he can help answer how to practically implement what you've learned so far.

Brand USA’s International Marketing Outlook and Strategy
Carroll Rheem
Vice President of Research and Analytics for Brand USA
Learn about the key trends driving inbound tourism, as well as other key topics including:                  

-U.S. arrivals' data challenges and expectations.
-Growth challenges and drivers.
-Consumer sentiment research.
-Brand USA’s 2020 market priorities and strategy.

Virtual Reality Experience at Table Rock State Park
The world of technology moves at a fast pace, and this will only continue as consumers’ expectations for technology integration increases. Come learn and see how South Carolina State Parks brought to life the experience of hiking to the summit of Table Rock Mountain at Table Rock State Park. In this fun, interactive session, you’ll not only experience the virtual reality hike yourself, but you’ll learn how virtual technology can be integrated into your travel destinations and attractions.

12:00 – 1:00 pm | Lunch
Learning – even in the form of an educational tour – takes energy! So before setting off on an afternoon of exploration, product-knowledge enhancement, and relationship-building, enjoy a casual, hearty lunch with your industry peers. 

And, no need to rush: the educational tours don’t begin departing until 1:15 p.m. 

Tuesday Afternoon Explore and Discover
This year's Governor's Conference has several opportunities on Tuesday afternoon to explore the tourism appeal of the Myrtle Beach area and discover best practices in the field of Marketing. The first set of activities features tours around the Myrtle Beach area. The second activity is golf.

Experience #1 | Gullah & Gardens Experience
Limit 45 attendees
Lose yourself … on 9,127-acres of property preserves the natural and cultivated landscape of this historic site. Brookgreen Gardens is the floral jewel of South Carolina's coastal community. Hear the stories behind the featured historic sculptures that live within Brookgreen Gardens. Hear Ron Daise, Vice-President for Creative Education and Gullah descendant, presents an entertaining program about the Gullah Geechee people, while sampling Gullah Geechee Cuisine.  Next, practice weaving an intricately designed staple of their culture, the Sweet Grass Basket.  Ever Changing. Simply Amazing 

Experience #2 | Relax & Unwind – Sip & Sweets
Limit 45 attendees
Visit the all-new The Simpsons in 4D at Broadway at the Beach. Rub elbows with America’s favorite family at this first-of-its-kind attraction featuring a fun-filled 4D Experience® in Springfield’s own Aztec Theater. Stop into the show’s iconic Kwik-E-Mart for unique The Simpsons™ merchandise and a tasty selection of treats including Lard Lad donuts and Squishees in a variety of show-inspired flavors. All tickets include a Hollywood premiere-style souvenir photo to share your own red-carpet moment.

Join us at Heidi's Corner which features two restaurants, Croissants Bistro & Bakery at the Grande Dunes and Hook & Barrel. Where you will have a hands on decorating and tasting experience.  Hook & Barrel is a new sustainable seafood restaurant, focusing on fresh,sustainable ingredients and practices.

Experience #3 | Shagging & Southern Sipping
Limit 45 attendees
Take a tour of a hidden gem and learn some history of North Myrtle Beach, SC. The Museum's exhibits and programs focus on stories from the regions first inhabitants to the development of today's tourism industry. One of those exhibits is 'The Shag', State dance of South Carolina.

You will work up a thirst after watching a demo of our State dance, so next stop...Duplin Winery! Become a southern wine connoisseur as you learn about the process of making and bottling fine muscadine wine. Relax and un[WINE]d with a tantalizing tasting of something 'cool, sweet and easy.'

Experience #4 | Broadway at the Beach – Adventures for the Young at Heart
Limit 45 attendees
Let’s grow up and be kids! This experience kicks off with adult beverages, combined with a scavenger hunt at an amusing venue – Wonderworks! Followed by a visit to Ripley’s Aquarium where will you will also enjoy a Wine & Design event where everyone is an artist.

Golf Outing at Grande Dunes Golf Club
Its spectacular layout, a Roger Rulewich Group design, is positioned on a high bluff creating a spectacular view of the Intracoastal Waterway, Grande Dunes Marina and the four-diamond resort, Marina Inn at Grande Dunes. This Myrtle Beach golf course itself is known for its superior links-style design, which offers expansive Bermuda grass fairways with subtle undulations onto large, modestly contoured greens that feature brand-new Champion Bermuda.
Additional cost for golf.  Players will drive themselves, or contact to arrange a ride.

6:00 - 9:00 pm | SCPRT Reception and Dine Around

Wednesday, February 19, 2020

7:30 am - 1:00 pm | Registration Open

8:00 - 8:45 am | Networking Breakfast
Begin your day with a light breakfast and networking with colleagues.  This is also a good time to stop by the sponsors’ booths to see how their services can help you meet your marketing needs.

9:00 - 10:15 am | General Session The 10 Cent Decision – How Small Change Pays Off Big
Laurie GuestEntrepreneur, Author and Motivational Keynote Speaker
When in the tourism industry, service is at the center of it. From company culture to guest interactions, the choices we make day in and day out add up to create exceptional experiences for everyone involved. Sure, some decisions are big ones. But more often, it’s the “10 cent decisions”—the ones that don’t cost much (literally or figuratively) but have a massive impact—that set the stage for remarkable customer service.

With decades of first-hand service experience to draw from, Laurie shares her insights into making smart, effective choices to improve guest encounters.

This session is sponsored by Sojern.

10:15 - 10:45 am | Morning Break
Please use this time to visit our sponsors and check out the State Parks Retail Store!

10:45 - 11:45 am | DISCOVER Breakout Sessions

Continuing the Conversation with Laurie Guest Laurie Guest
Join Laurie's Q&A style session to learn more practically how to find the right words for the right time for the best result.  Bring what you learned in her general session and learn how to take it home and work for you and your team.

The Power of Social Media Influences
With over 400 million photos uploaded to Facebook and Instagram each day, if something is not posted on a social media platform, did it really happen?! As a result, most brands and destinations have begun to leverage social media influencers to tell their story and tap into the audiences of social media powerhouses. During this #buzzworthy breakout session, learn about the power of social media influencers, how to qualify potential partnerships, what to expect from typical agreements and how to create engaging content that will live long after their social posts.

Noon - 1:15 pm | Industry Awards Luncheon
We close out the conference with the annual Industry Awards Luncheon, an event that will celebrate top performance in South Carolina’s tourism industry for the year 2019. Recognition will be given to the best tourism attraction or campaign and the best rural tourism effort.

2:00 pm | TAG Workshop
For those applying for the Tourism Advertising Grant in the 20/21 fiscal year, there is a mandatory workshop.  Someone from your team must attend a workshop to be eligible for the Tourism Advertising Grant.  This will be the last workshop before the application cycle begins.