Digital Engagement Manager for Discover South Carolina
Devyn has worked at SCPRT nearly four years. Her hobbies include baking every four months or so, recording her three year old on Instagram and proving that grocery shopping should be an Olympic sport. But most of her time is spent building creative social media content and establishing strategic brand partnerships through SCPRT’s influencer program that support the state’s leisure marketing efforts by cultivating a dedicated online community that aspires to Discover South Carolina.
Director of the South Carolina State Park Service
Paul McCormack has been with the South Carolina State Park Service for over 24 years. He came to SC in 1987 to attend The Citadel where he earned a degree in Education and met his future bride in Charleston. After graduation he worked various jobs while pursuing a teaching career and married his wife Shannon who has been his partner for the last 27 years. In 1994 before the birth of his fist son he visited the sportsman classic on the South Carolina State Fairgrounds where he spent an hour talking to a park ranger about her job. Having been an active scouter, camper and hiker he applied and became a park ranger in June of 1995. He worked as a ranger at Sargent Jasper and Myrtle Beach State Parks then as the assistant superintendent at Myrtle Beach before becoming the manager at Paris Mountain State Park. After that he served as the Sandhills Regional chief for 17 years before moving to the downtown offices as Assistant Director and in July of 2018 became the Director of the South Carolina Park Service. He is the father of 3 wonderful young men and a recent empty nester.
Manager of State Parks Marketing
Gwen is a 22-year SCPRT employee, and has been promoting South Carolina’s state parks for almost 15 years. She’s a proud Ultimate Outsider -- visiting all 47 South Carolina State Parks, many times! Gwen manages SouthCarolinaParks.com, social media, advertising, collateral development and all things related to the promotion of the 47. When she’s not in a park, she enjoys attending Clemson University sporting events, coaching basketball, assisting with projects at her church and spending time with her family and friends.
Laurie is well-known for her imaginative ideas and entertaining style. This Midwest native invigorates the audience with lively, empowering messages. She has won awards on the topic of superior customer service and a reputation for knowing how to speak with a laugh while learning approach which makes her a popular speaker with hospitality and tourism audiences. She is a member of the National Speakers Association and is a Certified Speaking Professional, a designation held by less than 10% of speakers worldwide. To earn this distinguished honor, Laurie speaks to thousands of people each year and consistently receives stellar ratings. Her ability to blend real-life examples with proven action steps is the reason over three-quarters of her clients asks for an encore appearance. With experience that encompasses over 24 years in healthcare and more than a decade as a business owner, Laurie can speak from practical point of view. She now reveals the lessons she learned along the way that help others in their professional and personal lives. She is a published author with her books Wrapped In Stillness, A personal retreat guide and The 10-cent decision: How small change pays off big.
Co-Founder and General Manager, SoulPancake, a Division of Participant
Shabnam Mogharabi has nearly 20 years of experience in media building startups and organizations with an emphasis on entertainment, news media, digital content, and social platforms. She is currently the General Manager of SoulPancake, a media company and creative content studio she co-founded with actor Rainn Wilson that creates daily positive, socially conscious videos about human connection for television and online distribution that have raked up nearly 1B video views online. She also works with SoulPancake’s parent company, Participant Media, and its board on long-term strategy, acquisition opportunities, and the company’s social impact goals. Prior to SoulPancake, Shabnam was an award-winning journalist and editor, having served as the youngest Editor-in-Chief at Hanley Wood Business Media. One of the youngest winners of the Jesse H. Neal Award (the Pulitzer Prize of B2B journalism), Shabnam has also worked as a contributing writer, editor, and stringer for a number of publications, including People, Pool & Spa News, Sunset, and HuffPost. She is a New York Times bestselling author with SoulPancake: Chew on Life’s Big Questions. Shabnam is a member of the 2016 class of Henry Crown Fellows and a member of the Aspen Global Leadership Network. She is a frequent speaker on the importance of joy, how to connect with Millennials, and meaningful online engagement. She resides in Los Angeles, where she is active with a number of interfaith organizations and volunteers with the Crisis Text Line. She is on the board of directors of the national non-profit Tahirih Justice Center and on the advisory boards of Wayfarer Entertainment and Daughters of Rosie. She received her B.A. in journalism and business administration from the University of Southern California and her Master’s in media management from Northwestern University.
Creative Director at BFG
Kevin oversees all SCPRT initiatives within BFG Marketing and is responsible for leading creative development and management of final creative digital and traditional deliverables. He’s highly focused on ensuring the evolution and success of SCPRT’s brand and marketing objectives. Kevin has his B.F.A. in Advertising and Graphic Design from the Atlanta College of Art.
Author and Co-creator of MTV’s The Buried Life
Ben Nemtin is the #1 New York Times bestselling author of What Do You Want to Do Before You Die? and a star of MTV’s highest rated show ever on iTunes and Amazon called The Buried Life. As the co-founder of The Buried Life movement, Ben’s message of radical possibility has been featured on The Today Show, The Oprah Winfrey Show, CNN, FOX, and NBC News. President Obama called Ben and The Buried Life “inspiration for a new generation” and Oprah declared their mission “truly inspiring.” An acclaimed keynote speaker, Ben has headlined business conferences and Fortune 100 leadership teams around the world, garnering standing ovations from AIG, Anthem, Amazon, FedEx, Harvard, Microsoft, Verizon, and more. Global Gurus ranked Ben in the Top 30 Best Organizational Culture Thought Leaders in the World in 2019. In his first year of university, Ben was unexpectedly hit with a depression that forced him to drop out. In an attempt to feel more alive, he created the world’s greatest bucket list with his three best friends. They borrowed a rickety old RV and crisscrossed North America, achieving the unthinkable. And most importantly, every time they accomplished a dream, they helped a complete stranger cross something off their bucket list. From playing basketball with President Obama to having a beer with Prince Harry, from reuniting a father and son after seventeen years to surprising a young girl with a much-needed bionic arm—Ben’s bucket list quest has inspired millions to thrive personally and professionally.
Sr. Digital Strategist for Turner
Allison Focella helps lead strategy and execution for digital, social and custom content across travel and lifestyle digital services at TURNER. With a background in social strategy (paid and organic), custom content, influencer partnerships experiential marketing, and project management, Allison is able to bring her 360 understanding of the social landscape to drive needle-moving performance metrics cross-channel. She takes an innovative, integrated approach to ultimately achieve and surpass client objectives. Previous experience includes travel and financial brands such as Marriott International and the New York Stock Exchange.
Vice President, Research & Analytics for Brand USA
Carroll Rheem is vice president, research and analytics for Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Carroll leads Brand USA's intelligence function, which serves as the foundation for global marketing strategy, as well as the company's performance metrics.
Sr. Director Digital Planning & Performance at BFG
Jesse thinks, eats and breathes all things digital. He leads BFG Marketing’s digital, social and analytics disciplines and is responsible for developing and implementing channel strategies in conjunction with BFG’s strategy department, while overseeing and planning digital media plans. He is the direct client contact for all things digital and social. In addition to creating measurement plans to best connect spend with ROI, he also oversees all community management for audiences numbering over 2.5 million. Jesse has his B.A. in Journalism from the University of Georgia.