Business Strategist, NYT Best-selling Author
Jay Baer, CSP is an experienced pro, having given hundreds of insightful, humorous presentations world-wide to audiences as large as 15,000, and a Certified Speaking Professional (CSP). He is a renowned business strategist, a popular emcee and event host and a New York Times best-selling author of five books. Jay is an advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations and 32 of the FORTUNE 500. He is an entrepreneurial success story, having started five multi-million dollar businesses from scratch. Jay is the Founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service. He's also a media brand - Jay’s Convince & Convert Media division runs the world’s #1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives. An active venture capitalist and technology advisor, as well as an avid tequila collector, and the world’s most retweeted person by digital marketers, as well as the world’s #2 most retweeted person by B2B marketers. Jay is a go-to source for the press including NPR, USA Today, Time, Real Simple, CBC and many more. Finally, he's the host of the popular Social Pros podcast, named the best marketing podcast in the 2015 Content Marketing Awards.
President, Northeast Media
Laurence Cohen is the President of Northeast Media, a 28 year old media representation business. The company's international media experience includes newspapers, magazines, digital, social media, international television and Out of Home. Cohen has worked with the Essentially America brand of magazines since joining the original UK edition with its third issue in 1994 and has been instrumental in expanding its footprint to include editions in Germany, Mexico, Colombia and China and its very successful Chinese WeChat platform. As well, he has helped develop the Essentially America partnership with the Indian and Australian editions of the American Express publications Departures and Centurion. He has spoken about international marketing at state and regional tourism events as well as at SKAL Club meetings and meetings of the Luxury Marketing Council. Cohen is a graduate of the University of Missouri School of Journalism, is a member of the Luxury Marketing Council and SKAL and lives in Weston, CT with his wife Jan.