Senior Director, Digital | BFG Communications
Jesse is BFG’s self-professed “Resident Nerd.” With 20+ years of web development experience and 10+ years of social media marketing experience, he works hard to stay at the forefront of what works, what doesn’t work, and what’s on the horizon. He has worked with Fortune 100 companies, “Mom and Pops” and everything in-between, and has a knack for breaking technical problems into understandable discussions for non-technical audiences.
President | FutureCast
Jeff Fromm is President of FutureCast – a consumer trends consultancy owned by ad agency Barkley. He is also a contributor at Forbes. Jeff is a frequent speaker/expert resource on marketing, trends & innovation. Jeff is the co-author of “Marketing to Millennials” and “Millennials with Kids” and has previously published numerous research reports on millennials, the financial impact of millennial influence on Baby Boomers and Gen X as well as a pending deep-dive report on Gen Z. Jeff has over 25+ years of marketing consulting experience across a variety of brands. He is a shareholder and Board Member at Three Dog Bakery, Service Management Group, Tickets For Less and Change Labs, an Israeli financial tech disruptor. Jeff graduated from The Wharton School of the University of Pennsylvania with a major in marketing and attended The London School of Economics.
Digital Coordinator | BFG Communications
Patty Short joined BFG as a Digital Content Coordinator working on all things DISCOVER! Patty relocated to Hilton Head from New York City where she worked for Nickelodeon as an illustration and design project coordinator. She worked in all sides of the business from toy manufacturing, theme parks and apparel to publishing, branding and marketing. Patty loves solving problems with creative solutions. And when it comes to social media, there is always space to be creative!
Dr. Jonah Berger
Best-Selling Author, Professor | The Wharton School of Business at the University of Pennsylvania
Dr. Jonah Berger is a professor at the Wharton School of Business at the University of Pennsylvania and a world-renowned expert on decision making, social influence, word of mouth, and how products, ideas, and behaviors become popular. A follow-up to his New York Times and Wall Street Journal best seller Contagious: Why Things Catch On, his latest book Invisible Influence looks at the hidden forces that motivate our everyday decisions including what to buy, what to wear, and how to act. Exclusively represented by Leading Authorities speakers bureau, Berger has a PhD in marketing and consults, teaches, and researches consumer behavior and trends, leading effective change, making better decisions, becoming more influential, and getting things to catch on. He is an exciting and fresh voice on marketing and strategy. Berger has spent more than 15 years studying judgment and decision-making and consulting for Fortune 500 companies. He looks at how organizations can sway behavior and describes how to prevent consumers from getting mired in “decision-making quicksand.” With research and insights grounded in rigorous research and the best contemporary psychology and behavioral science, organizations can put Berger’s insights to use whether they are selling a product or crafting a new corporate culture. He also shows leaders how to avoid the “curse of knowledge” and communicate change in way that encourages buy-in. Berger shares tools for shaping the choice context, being more persuasive, driving customer growth, and being more influential.
Founder | Converse Digital
Tom is a no nonsense, straight-talking 25-year veteran of the advertising and marketing business who favors stiff drinks, good debates and helping destinations grow their visitation. As an internationally recognized marketing keynote speaker, blogger, founder of Converse Digital, and Author of The Invisible Sale, Tom marries his two passions, marketing & technology, to teach destinations how to leverage digital marketing channels to achieve and sustain sales growth, enhance brand perception and painlessly prospect for new visitors. His first book, The Invisible Sale, is available for sale at TheInvisibleSale.com. Follow him on Twitter @TomMartin or contact him at http://ConverseDigital.com
President and CEO | Schneider Publishing
TIMOTHY SCHNEIDER is the president and CEO of Los Angeles–based Schneider Publishing Company, which publishes two magazines serving group travel markets, SportsTravel and Association News, and organizes the TEAMS Conference & Expo, the world’s largest gathering of sports-event organizers, and Meetings Quest, the nation’s longest-running series of trade shows for association and corporate meeting planners. A passionate advocate of the travel and sports industries, Mr. Schneider is the founder of the SportsTravel Foundation, a past chairman of the Destination & Travel Foundation, and a former two-term board member of the National Association of Sports Commissions. He has also served on the boards of the Destination Marketing Association International and the U.S. Travel Association. He and his wife, Laura, and two sons, Luke and Jack, reside in Pacific Palisades, California.
Chief Executive Officer | London Tourism Publications
Brian London loves research. He has been conducting research, writing about research and talking about research for the last 15-years. His first project was for his local airport, they asked him to present the marketing and operational implications of their recent consumer satisfaction study. Brian continues to work with organizations that desire to understand the marketplace; and position resources to take advantage of coming trends. His insight and analysis has led to frequent calls by the Associated Press and the Federal Reserve Bank of Atlanta - to share research and comment on international and domestic tourism developments affecting the industry. Prior to starting his own company, Brian was the research manager for the St. Augustine (Florida) DMO; and after, the research analyst for VISIT FLORIDA, a Destination Marketing Organization responsible for marketing the State of Florida as a tourism destination. He specializes in performance measurement, economic impact, and advertising effectiveness. In addition to conducting research, Brian publishes industry trend reports, including: Travel Industry Indicators – Monthly Trend Letter and Travel Smart News – The Daily News Briefing. His first book, More Than Trends, is due out in April 2017. Brian has also served on the international board of directors for the Travel and Tourism Research Association (TTRA) and currently serves as Executive Director of the Southeast States Chapter of TTRA (2010 – present).
Dr. Peter Tarlow
PH.D, Founder and President | Tourism & More
Dr. Peter E. Tarlow is a world-renowned speaker and expert specializing in the impact of crime and terrorism on the tourism industry, event and tourism risk management, and economic development. Since 1990, Tarlow has been teaching courses on tourism, crime & terrorism to police forces and security and tourism professionals throughout the world.
Duane Parrish is the Director for the South Carolina Department of Parks, Recreation & Tourism (SCPRT). Parrish has dedicated more than 35 years of his professional career to the hospitality industry, including extensive experience in hotel property management and development throughout South Carolina. Since his appointment to his current cabinet position by Governor Nikki R. Haley in January 2011, Parrish has led South Carolina’s tourism industry through continued positive development, including four consecutive years of record-breaking economic growth (2013 – 2016). As Director of SCPRT, Parrish helps advance the state's tourism economy through domestic and international branding and marketing, sports tourism partnership and destination development, film and television project recruitment, and tourism and recreation project development. Under his leadership and direction, South Carolina State Parks has achieved an unprecedented 96% operational self-sufficiency. Parrish is also responsible for initiating the technology enhancements and reconstruction of the state’s Welcome Center facilities.