Kelsey Caskey

Kelsey Caskey is the co-founder and CEO of Spruce Strategies, a tourism-focused social media and digital marketing agency that partners with destinations, city districts, tourism boards, and hospitality brands to build strong digital identities and measurable growth. Over the last several years, Kelsey has helped dozens of destinations strengthen their storytelling, increase engagement, and turn online attention into visitation and economic impact. Kelsey is passionate about making social media feel less overwhelming and more impactful for tourism leaders; focusing on clarity, connection, and smart execution. She is passionate about equipping tourism teams to confidently use digital platforms in meaningful ways that help them accomplish their goals.