Janette Roush

Janette Roush is the SVP, Innovation and Chief AI Officer for Brand USA, the nation's destination marketing organization. Roush leads the organization's AI strategy and innovation initiatives to advance consumer promotion, trade and partner engagement to promote the United States as a premier travel destination. She joined Brand USA from New York City Tourism + Conventions, where she oversaw the organization's paid media strategy, programs and media insights to drive visitation across the five boroughs.