Liz Bittner

Liz Bittner currently serves as President & Chief Executive Officer for Travel South USA, a 12-state regional marketing alliance owned by the state tourism offices of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia.


At the helm of the oldest, largest, and most respected regional alliance in the United States, Liz manages offices and well-developed programs in Europe, Canada, Latin America, Asia, and Oceania. As a premier partner with Brand USA, she serves to ensure tourism is a vital and dynamic element in the region’s economic development.   In 2019, Travel South USA was awarded U.S. Travel Industry’s Mercury Award for Best International Marketing. That same year they also received the Communicator Award presented by the Academy of Interactive & Visual Arts, a Telly Award in Digital Broadcasts, an Allie Award for Event Planning, and the Most Improved Overseas Destination Marketing Organization by the National Tourism Awards in China.

Her background includes serving as Executive Vice President of Group Leaders of America, Inc and Cendant Corporation, now Wyndham Worldwide, the largest franchisor of lodging brands, rental car companies, and transaction processing services. She began her career with Choice Hotels. 


She is a member of the U.S. Travel Industry Board of Directors and Beautiful Places of South Carolina and was awarded the Kentucky Colonel designation by Governor Steven L Beshear. She also manages the U.S. Civil Rights Trail Marketing Alliance, LLC. Liz is a frequent speaker at Governor’s conferences on tourism nationwide and a guest lecturer for Georgia State University’s Day School of Hospitality and University of Georgia classes.


Liz graduated from Ohio University with a degree in Organizational Communications/Marketing. She resides in Atlanta with her husband, John, and is happy to brag about her adult children.